Sometimes when you’re seeking a solution to a question or problem, the answer can be right in front of you. This holds true with SEO. When you’re searching for the right keywords to target and other opportunities to expand your reach, why not look at the search results where you’re aiming to be? You’ll find […]
Competitor Research for Ranking + Traffic Growth Read More »
Spring 2023 is already upon us! For seasonal businesses like tax specialists, landscapers, deck/patio builders, HVAC, paving, and more it’s time to start ramping up. We’ve worked with countless businesses that experience seasonal impact. Between hiring, fluctuations in lead flow, and managing the workforce-it can all be overwhelming. We do our best to make the
Seasonal Business Marketing: Amplify In-Season, Maximize Off-Season Read More »
Recency and being current is more important than ever for websites and content. Trends come and go. Technology improves. Innovators create. One fact remains: a good-looking, fast-loading, user-friendly website can make a great first impression on a potential customer. Even better-it can make your business money. This post will help anyone wondering if it might
How Often To Update Your Website and Its Content Read More »
The visual vs. text content debate is a tale as old as time. Okay, it’s at least 5 years old, and there is a general consensus, but it is a heavily discussed topic in the digital marketing world. With the emergence of social media and the overwhelming shift towards online platforms, it is more and
Adobe Flash is Now Officially Obsolete The world has known about it for a few years and now, as of December 31st, 2020, users are no longer able to download Adobe Flash. The program officially reached the EOL (end of life) date for the program. On January 12th, 2021 Adobe will block Flash content from
Would you rather listen to a podcast about this? Check it out! After the May 2020 Algorithm update, we’ve noticed some heavy fluctuations in client rankings that are appearing to stick. This is one case we saw. Over 97% of our clients were protected from ranking losses, or even saw growth thanks to proactive SEO
May 2020 Algorithm Update Impact + Google E-A-T Guidelines Read More »
A high bounce rate can be a little soul-crushing. You invest and work hard on your website, only for people to spend seconds on a page before leaving. What’s going wrong? Most businesses focus on making their homepage the “front door” of their website, and that’s a good thing. You want your homepage to be
What’s the difference between content and copy? For some reason, digital marketers love to come up with new words and phrases concepts that are only barely different. It can make learning the language of the industry hard, and when business owners in need of a marketing strategy try to enter the conversation, a lot of
In a world where posts, freebies, and blogs can make or break your online presence, it can feel overwhelming to keep up with the content demands of running a business. Fortunately, the types of content you should be publishing can be broken down into categories, and the job of curating content for your business becomes
Evergreen and Seasonal Content: An Introductory Guide Read More »
Repurpose old content. Don’t let it waste away. That was a maxim first published here, in this very blog, all the way back in 2015. Today, as the changing leaves on the trees around our Cincinnati office signal the coming of Autumn, 2019, it’s still true. Here at wFC, we’re starting an initiative to re-purpose
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