Customer reviews have become an integral part of the consumer decision-making process, with more and more individuals relying on them to make purchasing decisions. In recent years, businesses have recognized the importance of reputation management and how it can affect their success. In this article, we will explore five updated statistics that highlight the importance […]
Would you go to a restaurant, or use a contractor that has 2 out of 5 stars on multiple review platforms? I sure wouldn’t! Reviews are important. They can make a bad impression, or steer someone away from a business completely. Emailing links and explaining how to leave a review via email can get complicated
How to Generate Google, Yelp and Other Review Links for Customers Read More »
It’s no secret that social media has changed the marketing game. Digital marketing techniques can work for small businesses, but influencer marketing might still seem inaccessible. That shouldn’t be the case. Small businesses are being held back by the myth that influencer marketing is only for brands who can afford to snag a mention in
If you’ve done any sort of Googling in your lifetime (and let’s be honest, it’s probably how you found this post) then you’re at least a little bit aware of how Google chooses to list its results. It tries to show you the best fit to your search phrase that it can without you having
When you think of review websites which ones come to mind? Yelp, Google, Facebook, Foursquare, TripAdvisor, Open Table? All of the above? These are just some of the outlets where customers can leave reviews on their experiences with your business. As businesses rely more and more on the internet to gain valuable customers these sites
You can’t do much online without an email address these days. Everything from banking, to shopping, and of course social media requires an email address. And for good reason. Sometimes it has to do with security, sometimes it is for confirmation emails or password resets. The point is everyone has an email. Google claimed there
With 84% of people trusting online reviews as much as a personal recommendation, your reputation affects your ability to attract customers, make conversions, and ultimately grow your business. In a previous post, we explored three sources of customer feedback that will not only help you understand what customers expect from your business but will also
Reputation Management Strategy: Planning, Response and Prevention Read More »
Consumers today are shopping for much more than a product or service – they’re shopping for a satisfying customer service experience. Which is where online reviews come in. Research shows that 79% of customers would take their business to a competitor following a poor experience. In other words, regardless if you have the “best” product
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