You know the old saying—If it sounds too good to be true, it probably is. “Guaranteed results!” “SEO starting at $250!” “Start ranking in 2 weeks!” Sounds great, right? Well, I can guarantee you this—there is a good chance you’re not going to be happy with anyone that is offering/promising you any of those! SEO […]
We are back with part 3 of our E-Commerce SEO Guide series focusing on the subjects of content and user experience (UX). Given these topics are rather broad, we are going to discuss how content and UX can improve rankings for product pages. We will worry about product categories and other webpages for a later
E-Commerce SEO Guide | Part 3 | Product Page Content and UX Tips Read More »
Would you rather listen to a podcast about this? Check it out! We are back with Part 2 of our E-Commerce SEO strategy series. We will be getting a bit more technical this week, but these are three essential components to making your e-commerce website rank in the search results. URL structure, strategic links, and
E-Commerce SEO Guide | Part 2 | URL Structure, Strategic Links, & Backlinks Read More »
Would you rather listen to a podcast about this? Check it out! E-commerce is consistently on the rise and Google’s search results are becoming more and more competitive. Given the world’s current situation, businesses of all sizes are beginning to understand the value of a digital strategy and are making substantial investments in e-commerce SEO.
E-Commerce SEO Guide | Part 1 | Data, Long-Tail Keywords, & Images Read More »
Would you rather listen to a podcast about this? Check it out! As awareness of digital strategies and their impact grows, more businesses are getting their brands online. Along with this, COVID has forced us to be remote and leverage the internet further. With this, online competition becomes more and more fierce with every passing
Would you rather listen to a podcast about this? Check it out! Artificial Intelligence (AI) is everywhere. AI is running the street lights in your neighborhood and helping to get that DoorDash order to you throughout this pandemic. AI and digital marketing go hand in hand. Search engine algorithms and digital advertising products rely on
Leveraging Artificial Intelligence (AI) for Search Engine Marketing Read More »
Would you rather listen to a podcast about this? Check it out! After the announcement that shopping ads/listings on Google will now be free, we wanted to follow up with a post that explains how to setup shopping ads/listings. Huge ROI opportunity here! It seems relatively straightforward, but it can get complicated! If you want
A high bounce rate can be a little soul-crushing. You invest and work hard on your website, only for people to spend seconds on a page before leaving. What’s going wrong? Most businesses focus on making their homepage the “front door” of their website, and that’s a good thing. You want your homepage to be
“It’s now free to sell on Google” The bold title from President of Commerce with Google, Bill Ready from a 4/21 blog post detailing the Google Shopping Ads change to help the retail sector. In lamens terms: If you sell products, you don’t have to pay to list them on Google anymore, they’re free. Google
What Is CTR? CTR stands for Click Through Rate. It literally is the rate at which searchers click through to your website. Clicks: clicks from search to your website. Impressions: appearances in search. Clicks/Impressions=CTR It’s a metric that measures how well your ad or search listing is resonating with users, for Google’s algorithm. Wanting to
CTR: What It Is, What It Influences, How to Improve It Read More »
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