We are back with part 3 of our E-Commerce SEO Guide series focusing on the subjects of content and user experience (UX). Given these topics are rather broad, we are going to discuss how content and UX can improve rankings for product pages. We will worry about product categories and other webpages for a later […]
E-Commerce SEO Guide | Part 3 | Product Page Content and UX Tips Read More »
It’s 2020! People are shopping online significantly more every year. Getting qualified users to visit your website is only one part of the job. The second, and more important job is to get those users to convert. In a way, your website should guide users through a funnel to conversion, and they shouldn’t even notice.
Conversion Rate Optimization (CRO) Strategies for Ecommerce Read More »
Eliminating 404 errors entirely is practically impossible, but there are a few simple things you can do to mitigate the effects broken pages have on your website’s SEO and rankings. Why is avoiding 404 errors practically impossible? Well, you always have to account for typos and human errors. If someone misspells your domain in
In part one of this series, we discussed Static and Dynamic URLs and how they can improve user experience and crawlability. With part two we’re going to shift focus to internal and external links. If you’ve explored the possibility of an SEO campaign before or are an SEO, you surely know how important acquiring backlinks to your
Website Design Elements that Affect Rankings Pt. 2: Internal & External Links Read More »
Designing a new website? Odds are you’re looking for something that represents your business, informs/educates your target audience, drives leads and sales, or all of the above. For all of those goals, it’s the little things that count. In this series we want to discuss minor website design elements that can come together to improve
Web Design Elements that Affect Rankings Pt. 1: Static vs. Dynamic URL’s Read More »
Conversion reigns as the supreme ROI of SEO. It’s the biggest goal we have as content strategists and SEO gurus: present relevant content to a collection of users, who are looking for a specific answer, and convince them that they’ve found the product or service that will solve their problem. See the problem. Show the
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