Recently, Google has been sending large amounts of notifications to webmasters who have websites that are not mobile-friendly. Depending on the site, the notification reads that a certain percentage of pages on a site have critical mobile usability errors and that, here’s the important part, “these pages will be displayed and ranked appropriately for smartphone users.” Google is reminding webmasters that their websites are not mobile-friendly and are essentially issuing a warning that these pages will not rank well in mobile search.
This means that a new Google mobile ranking algorithm is imminent. This goes beyond simply having problems with your mobile site, this is referring to websites that are knowingly not mobile friendly.
Mobile searches have increased by 5x in the past two years alone. Google already displays results conducted on a smartphone versus a desktop differently and this is more evidence it will continue to enhance mobile search. For example, on mobile, a “mobile friendly” label is displayed on search results.
The “Mobile Friendly” Test
Not sure if your website is mobile-friendly or not? Google has a “mobile-friendly” test page in its developer section. Head to https://www.google.com/webmasters/tools/mobile-friendly/ and type in your website URL to see if it passes the test.
What does this mean for you? Simple. Your website will not rank well on mobile search if your website is not optimized to be mobile friendly. We have a number of sites that we have received these notifications for. It is important that your site is optimized for mobile if you want the SEO work to truly be effective. We don’t want your website to lag behind on mobile. The future of search is here, and it’s coming from smartphones.
What can webFEAT Complete Do To Help Your Mobile Search?
Option 1: We can create a mobile and/or responsive version of your site.
Option 2: We can convert your site to WordPress which inherently gives you mobile AND responsive. See our WordPress Design Portfolio
Option 3: Do nothing… not good if you depend on mobile searches. You will definitely see a drop in traffic, leads and subsequent conversions.