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Case Study Page Example

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Cincinnati Parks’ old site was cluttered, difficult to navigate, frustrating to maintain. Event calendars had to be manually updated every month. Additionally, the site was not mobile, so users on phones would have a difficult time using

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YouTube Optimization for your SEO Campaign

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You've probably heard it before: YouTube is the #2 search engine behind Google. On top of that, YouTube videos appear in Google's search results. So if you're not utilizing videos in your SEO strategy, you may want to build it in for 2019. It's certainly easy to focus primarily on Google, but "Search Engine Optimization" is an umbrella term that covers all search engines, Google and YouTube included. These days, there are a lot of visual learners. People often feel too busy to read lengthy content. Creating video content gives you the opportunity to add to your existing website content,

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SEO Campaigns: Every Little Action Counts

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Oftentimes when I begin working with a client, I wonder where to even begin. There are so many different things that need to be researched, tested, and improved with an SEO campaign. To me, best practice is to start with the things that take the least time and have the biggest impact. Eventually, we’ll get around to making the website strong in its entirety, but we’ll always continue to improve. In my 4 years at webFEAT Complete, one of the most important things I’ve learned is that every little thing counts. You could be having a rough quarter as far

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AMP Errors Solved: User Authored JS-Invalid HTML Tag Use

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Over time we start to see themes develop with regards to what is most important to a website, even though the digital industry is always changing.  Right now the two most important trends are security and speed.  While our technical team focuses on the security aspect of websites (more to come!) the SEO and Social Media department is focusing on speed.  When it comes to speed-AMP for articles can be very helpful.  However, if you've gone through the process of setting them up it's likely that one or two AMP Errors have been encountered.  After reading this blog and Justin's recently published post

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3 Overlooked Things Your SEO Campaign Needs To Succeed

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Search Engine Optimization is a proven and cost effective method for gaining customers in today's digital age. The problem is that most companies miss the mark when it comes to implementing an SEO campaign strategy. There are a lot of ways to effectively use SEO but here are three things that you may be overlooking when it comes time to start your campaign. SEO Campaign Long Term Focus You could be focusing too much on the short term for your SEO campaign. Sometimes you can gain great short term results but they might slip over time. The reason may be

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How To Optimize Images For SEO

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One thing that you may forget to take into account when optimizing your website for search engines are the images that you put along with your content. An often overlooked asset for SEO, images can drive traffic to your site through Google image search results. There are a number of things that can help your placement in image search results as well as give a better experience for the user in general. Here are some things that you can do to better optimize your images. Great Images First and foremost you need to make sure you are finding great images

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3 Simple Steps For Effective Call to Action

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Like the term implies, a call to action (CTA) is a crucial component of any website design because it provides the opportunity for a visitor to engage your company (and hopefully do business). Put another way, it’s where your site prompts a visitor to reach out and get involved with your business. Without calls to action, a website is just a virtual reference book, rather than the conversion- and income-generator it can be. This makes them very important. Some common examples of calls to action include: Form submission Lead generation Social sharing buttons "Contact Sales"/"Request a Quote" Event promotion How

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How to Post a Job on Google

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Posting jobs on Google is a great tool for businesses in the hiring process. More exposure in the right places encourages more quality applicants, which can help a business to acquire more talent. We've helped a few companies that are looking to fill trade jobs, and we've heard mention that talent is scarce. If you post a job with Google, you have a listing on their Careers site and the opportunity to appear in the jobs search box that really stands out, and can even include details about the job before a searcher clicks through: Let's get into it! How

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Web Design and Building a Home: More Similar Than You Think

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With building a home, flexibility is something people commonly prefer or seek. To complete a project, especially one that’s as intricate as building a home, creating structure can actually give you more flexibility. You need a framework-it's not negotiable. This holds true with web design too. As a leader in web design we deliver quality framework that will give your site the potential for longevity. We work with our clients to build sites that bring a vision to life, but can easily be updated (by you or our team) and adapt. We don’t simply create web pages and posts anymore;

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The Value of Removing Dates from Blog URL Structures

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If you are contemplating your blog URL structure and are unsure if your URLs should include postdates, you have come to the right place. Here at webFEAT Complete we have had the opportunity to work on hundreds of websites and implement many SEO strategies to determine what the industry’s best practices are. Recently, we experimented with the effects of removing dates from URL structures. We will get to the results later, but first I would like to begin this post with some of the benefits and best practices of removing dates from blog URL structures as well as a how

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