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Cincinnati Parks’ old site was cluttered, difficult to navigate, frustrating to maintain. Event calendars had to be manually updated every month. Additionally, the site was not mobile, so users on phones would have a difficult time using

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YouTube Optimization for your SEO Campaign

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You've probably heard it before: YouTube is the #2 search engine behind Google. On top of that, YouTube videos appear in Google's search results. So if you're not utilizing videos in your SEO strategy, you may want to build it in for 2019. It's certainly easy to focus primarily on Google, but "Search Engine Optimization" is an umbrella term that covers all search engines, Google and YouTube included. These days, there are a lot of visual learners. People often feel too busy to read lengthy content. Creating video content gives you the opportunity to add to your existing website content,

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SEO Campaigns: Every Little Action Counts

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Oftentimes when I begin working with a client, I wonder where to even begin. There are so many different things that need to be researched, tested, and improved with an SEO campaign. To me, best practice is to start with the things that take the least time and have the biggest impact. Eventually, we’ll get around to making the website strong in its entirety, but we’ll always continue to improve. In my 4 years at webFEAT Complete, one of the most important things I’ve learned is that every little thing counts. You could be having a rough quarter as far

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AMP Errors Solved: User Authored JS-Invalid HTML Tag Use

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Over time we start to see themes develop with regards to what is most important to a website, even though the digital industry is always changing.  Right now the two most important trends are security and speed.  While our technical team focuses on the security aspect of websites (more to come!) the SEO and Social Media department is focusing on speed.  When it comes to speed-AMP for articles can be very helpful.  However, if you've gone through the process of setting them up it's likely that one or two AMP Errors have been encountered.  After reading this blog and Justin's recently published post

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3 Overlooked Things Your SEO Campaign Needs To Succeed

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Search Engine Optimization is a proven and cost effective method for gaining customers in today's digital age. The problem is that most companies miss the mark when it comes to implementing an SEO campaign strategy. There are a lot of ways to effectively use SEO but here are three things that you may be overlooking when it comes time to start your campaign. SEO Campaign Long Term Focus You could be focusing too much on the short term for your SEO campaign. Sometimes you can gain great short term results but they might slip over time. The reason may be

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Backlink Gap: My New Favorite SEMrush Tool

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Recently I discussed Content Gaps and the Keyword Gap Tool in semrush. Backlink Gap is another semrush tool that can provide valuable insights that will help a business grow their online presence. Use these two in tandem for a competitor analysis, and you'll have actionable insights that can help your clients grow. How To Use the Backlink Gap Tool https://www.semrush.com/analytics/gap/backlinks/ Enter your domain Enter 1-4 competitors Click the green button Sort your domain lowest to highest For all of those marked 0, you should explore the link page/post to see if it's worth pursuing. Worst case you can at least

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Amazon SEO: How to Optimize Products for Higher Rankings

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“Do you do SEO for Amazon?” “Do you have any experience marketing on Amazon?” These questions are coming up more often from some of our clients, and I’m sure from some of yours as well. People order from Amazon all the time. Myself included. If you’re selling a product, you have to consider that it may be sold on Amazon. If it is, Prime 2-day shipping and Amazon’s ability to rank in the search results immediately poses a threat to sales if you’re not selling on Amazon. Put your products on Amazon, and all of the sudden you’re in the

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About webFEAT Complete

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[vc_column width="1/2" css=".vc_custom_1560448711551{margin-right: 0px !important;margin-left: 0px !important;padding-right: 0px

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5 Key Components of Website Design

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OK, now that you know the 2019 web design trends, we can get into the fun stuff like colors, typography, call-to-action buttons, and navigation. Every designer takes a different approach to build a website, but there’s a standard checklist of items and concepts that should be accounted for. Of course, there are design principles, the beauty of web design is that it’s an art form — not a science. Good design stands out from the crowd, but be sure the risks you take are calculated and reversible if they don’t pan out how you’d like. Now, time to turn the

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