You’d think adding an image to a website would be as simple as finding the image, uploading it, and making it the right size and placement. But there’s much more too it. Images play a big role in how fast a website loads. Image Formats/extensions, Compression, and sizing can all play a role. Been wondering […]
Best Image Formats for Website Speed/Load Optimization Read More »
As digital marketers, part of our job is to understand the how’s and why’s behind all of the digital marketing strategies and opportunities available to us. We constantly seek to learn how various platforms work so that we can optimize our approach to best achieve success through these channels. One of the platforms that are
Businesses have listings online. Some are manually created, and some are auto-generated. Either way, local businesses need to have a variety of local listings. The information on those listings needs to be accurate and consistent. You’ll find listings on Google, Bing, Yelp, Facebook/Meta, LinkedIn, and more. Just search your brand name in Google to see
When someone is interested in any kind of digital marketing service(s), we take some time to evaluate their presence online. Finding weaknesses helps us develop action items that ultimately will guide improvement and growth. We’ve done this for years, and over that time have developed some common reasons why websites aren’t generating traffic. They’re outlined
Building a new business website is exciting. It’s a revamp for the company online, and something that should encourage growth. Imagine how upsetting it would be to launch that new site, then all of the sudden the calls, form submissions, sales, etc. you’ve come to expect from the website slow down or stop. That’s what
Sometimes when you’re seeking a solution to a question or problem, the answer can be right in front of you. This holds true with SEO. When you’re searching for the right keywords to target and other opportunities to expand your reach, why not look at the search results where you’re aiming to be? You’ll find
Competitor Research for Ranking + Traffic Growth Read More »
Spring 2023 is already upon us! For seasonal businesses like tax specialists, landscapers, deck/patio builders, HVAC, paving, and more it’s time to start ramping up. We’ve worked with countless businesses that experience seasonal impact. Between hiring, fluctuations in lead flow, and managing the workforce-it can all be overwhelming. We do our best to make the
Seasonal Business Marketing: Amplify In-Season, Maximize Off-Season Read More »
[Updated Feb 2023] Build a great reputation online, give prospective customers confidence in your services, and guarantee those services. That’s the Google Guarantee. Over the past few years the search results have been monetized with ads throughout the search results page. Google Guaranteed/Screened businesses are essentially local service ads, that appear at the top of
Getting Google Guaranteed/Screened for Local Service Ads Read More »
ChatGPT is the talk of the town right now. Not only does it have potential benefits for digital marketers and marketing in general, but its influence as a useful tool is being considered by legal firms, medical companies, and other industries you may not expect. One of my favorite quotes is, “if it sounds too
Exploring ChatGPT-Getting Started, Uses, Concerns Read More »
Google recently announced that they’re discontinuing Universal Analytics in July 2023. Whether you’re an SEO converting accounts for clients, a marketing manager, or a business owner that set up analytics on their own-you’re going to have to make the switch. In July, Universal Analytics will stop processing new hits. The sooner you make the switch,
Converting from UA to GA4 including Ecommerce-Simplified Read More »
Copyright © 1999-2024 | webFEAT CompleteTM | Privacy Policy | Online Bill Pay | Accessibility
Serving the USA from 4907 Eastern Ave, Cincinnati, OH 45208
