The truth of the matter is that no business website is perfect. There are always going to be small problems with any website. However, there are always ways to improve on your website and get it as close to perfect as possible. Here are 10 things that you can do to your website right now to make sure it is as successful as it possibly can be.
Do’s for a Business Website
1. Keep it simple – Too much content or tons of calls to action can actually turn away potential prospects. Find the line between having great, useful content, and bombarding them with words and CTA’s.
2. Make contacting you easy – There needs to be a way for a potential customer to be able to contact you from the homepage. This can be done by adding a contact form to your website, with a CTA, or by using a menu item at the top. A customer is usually coming to your site to contact you anyway so it’s in your best interest to make it as easy as possible for them.
3. Use easy-to-read fonts – Yes, you want your businesses personality to show, but not at the expense of making your content unreadable. If someone finds themselves straining their eyes to read your content they are going to simply leave and head somewhere else to find what they are looking for.
4. Add social buttons and blog links – You want to make it easy for someone to be able to follow your brand anywhere they are. By adding your social media and blog links you are giving them the opportunity to follow your business and receive any new content that you may post.
5. Add reviews or testimonials – Prospects like to know what previous customers had to say about your services. By seeing what others had to say using about you using testimonials it provides a sense of reassurance about using your business over a competitor.
Don’ts for a Business Website
1. Publish irrelevant content – Content with things like too many links, auto-played videos, or poorly executed advertisements will frustrate a user force them to leave.
2. Bury your contact form – If someone can’t find a way to contact you you are losing out on business. You need to make sure there is an obvious way to get a hold of you.
3. Forget to test variables – Sometimes something looks good on the desktop but not on a phone or tablet. The same can be said when using different browsers where it can look good on one but not the other. Make sure you are always checking to make sure everything looks good across all devices and browsers.
4. Include too much copy on pages – You should aim for AT LEAST 250 words of text for each page of your website. However, if you go overboard you might confuse and overwhelm prospects.
5. Forget to share content – Social media sites are updated frequently so sharing stuff on those will get crawled by search engines often. This means that your content will have a greater chance of being found by search engines.