Not Ranking Well On Google?
We know the feeling. Your business is trying to beat out your competition. But every time you type in your service or product into Google you’re nowhere to be found and your competitor down the street is on page 1. Even though you do much better work, Google keeps breaking your heart when it comes to being found online. So why is your business not ranking well on Google? There can be any number of factors for this, hundreds in fact as Google never really lays out every single way to become the highest ranking spot in search. However there are some very definitive – and very proven – ways to get the ball rolling on improving your websites SERP (search engine ranking position). Because if you aren’t on Page 1 of Google, are you really on Google at all?
1. Your Website Is Not Responsive
One of the things Google actually has told us is that they are very serious about a website being responsive. Or, a website that is easily viewable on any mobile device regardless of its size. So, if you are on a mobile phone, your website will respond to that screen size. If you move up to an iPad, your website will expand to fit that screen size perfectly. And if you think about it, this makes sense. Google is in the business of delivering search results that match your needs exactly. A website that isn’t optimized for mobile and no one can use goes against everything they are trying to accomplish.
So how concerned should you be that this is a reason you’re not ranking well on Google? Well, consider the fact that there are more searches performed on mobile devices for B2B and B2C buyers, 56%, than there are on computers. But how can you determine if your website is truly mobile friendly? Our good friends at Google have set up a tool that you can enter your URL into and it will spit out the status of your website and what things you need to improve to maximize your website’s visibility on mobile devices. Test your website using the Google Mobile-Friendly Test.
2. You Are Using Ultra-Competitive Keywords
Let’s say you are looking for a garage door company to come out and replace your old garage door. What would you type in? A natural Google search would look something like “garage doors”. Guess what pops up? Home Depot, Lowe’s, and Sears. Positions one, two, and three. Point is, there is no way you are going to be able to compete with the likes of those chains by using the same keywords on your website as they are. The trick is to find more complex, targeted keywords to attract customers. Trying something along the lines of “Cincinnati garage door dealers” or “garage door company in Cincinnati” would go a long way because these larger companies don’t use ultra local keywords like this.
There are a number of tools to help you plan out your keywords – Wordstream, Google’s Own Keyword Planner, or Moz – to name a few. All with different prices and packages with some that are completely free to use. We recommend at least going in and checking out what keywords are on your website and seeing exactly just how competitive they are. It will open your eyes to a lot of the problems on your current website.
3. Your URL’s Aren’t Optimized Correctly
Google is smart. If you think that it isn’t going to read your URL you are sorely mistaken. So if you have just a bunch of numbers and symbols at the end of a page’s URL you are missing out on one of the easiest things to fix in SEO. If your website is not ranking well on Google go in and check your URL structure. Does it look something like http://www.yourwebsite.com/?page_id=2522348925379025709? If so you are going to want to change these to straightforward, easily understandable URL’s. Let’s take the garage door example for instance. If you have a page that is about Garage door openers, go ahead and structure your URL to look something like http://www.yourwebsite.com/garge-door-openers. Not only is this easier for Google, it is easier for users on your site.
4. You’re Dropping The Ball On Social Media
This is something that doesn’t directly affect your website’s SEO, however this isn’t to say that there aren’t ways in which it indirectly does. By utilizing social media you can develop brand awareness. By posting things from your website to your social media accounts you are effectively trying to build back links to your site through the use of your accounts’ followers and fans. Say you share something from your blog to your social media accounts. Someone reads this blog and thinks that their friends and family would enjoy this post so they share it. Someone else reads it, and maybe they share it. You get the idea. What this is doing is building b
Another reason to utilize social media is because Google displays these account information in search results. Do a simple search for your business name and you’ll see most if not all of your accounts pop up on the first page. These accounts are crucial because as the internet evolves social media is most times a customers most direct access point to your business.
5. Content, Content, Content!
OK, so you’ve made it this far. Lucky for you we’ve saved the best, and most effective, reason you are not ranking well on Google for last. CONTENT. Yes, content is, in our opinion (and many others) the most important thing to help raise your website SERP. There are a number of ways you can achieve greatness with content. All of you pages should be fully fleshed out. A page with just a photo isn’t going to help Google understand what it’s about, technology just isn’t there (yet.) So having great content with quality keywords on all of your pages is crucial. And probably the most effective way to generate content that is new, and fresh is by incorporating a blog onto your site. Blogs aren’t just suggested anymore, they are essentially a requirement if you want to get your website on page 1 of Google. This is where many businesses are missing the mark. Google uses this as a ranking factor to basically decide if a business has abandoned their website and it contains outdated information, or if they are actively trying to improve and update it so as to be useful for the end user. If you don’t have a blog – please head here as quickly as possible!
Of course, there are so many more ways that your website’s SEO can be improved. Much more complicated ways that only experienced SEO companies can effectively implement. However, if you start off with these five simple ways your website will be going in the right direction from not ranking well on Google, to dominating the search game in your industry.
If you would like to learn even more about how your website SEO can improve dramatically, and bring in new customer leads and revenue click the button below to get started on the most cost effective ROI marketing your business will ever use.
Also published on Medium.