Your Google Business Listing is a key tool in the Local SEO world. You’ve no doubt seen these before if you’ve done any amount of Googling of local businesses. On desktop you will find them to the right of the search results and on mobile they will be directly on top. They provide searchers with […]
5 Features Your Google Business Listing MUST Utilize Read More »
Components of the Evaluation: Website Quality Search Presence Social Media Presence Each of these components can (and will) be broken into more specific pieces. For now, know that we’ll evaluate based on the above. Website Quality Website quality is the most important measure of how successful an internet-focused business will be. Websites directly affect both
An Actionable Framework for Evaluating Competitors Read More »
Does social media actually help you rank higher? It’s a question as old as time –er, as old as SEO anyway. The answer is: yes. BUT, not in the way that you may be thinking. Not in a direct way. That, however doesn’t make it any less helpful in SERP’s. In fact, social media should be
If you’re like over 90% of marketers today, content is a driving force behind your company’s marketing and web strategies. Because “content marketing” – as it’s referred to – has gone viral, the quality of the content that you publish is more important than ever. But what’s makes “quality” content? Tons of experts have lots
Ever seen that green lock that appears to the left of your browser’s URL? Yes, that’s the one. Most likely, you’ve seen it as you causally browse the internet, or even check in on your own website. It’s there, it’s showing “secure” and you’ve never given it a second thought. But this secure layer for
The top websites in the world are constantly being updated. Don’t believe me? Consider this: Huffington Post, the largest blog in the world, published about 2,000 articles per day in 2013. That’s about a blog per second, which, no matter how much I think about it, I can’t seem to wrap my head around. Other
Your Online Presence Hinges on Consistency: Here’s 5 Reasons Why Read More »
Unless you’ve been in a coma for the past month, you’ve probably heard about the GDPR, even if you didn’t necessarily realize it. Have you been getting a flood of emails about updated privacy policies? Have you seen new pop ups on some websites asking you to review and update your cookie settings? Have your
What is the GDPR, and How Will it Affect My (Small) Business? Read More »
If you own a small business, work for one, or are thinking about starting one (and you probably do, since you’re reading this), you’ve probably heard all about how important having a business website is. And we hope you’re already convinced of that, because that’s not what we’re going to focus on today. Instead, we’ll
Why Website Speed is Important for Your Small Business Website Read More »
You can’t do much online without an email address these days. Everything from banking, to shopping, and of course social media requires an email address. And for good reason. Sometimes it has to do with security, sometimes it is for confirmation emails or password resets. The point is everyone has an email. Google claimed there
If you’ve used social media in any capacity you’ve probably come across the good ol’ “#” sign. That is a “hashtag” and believe it or not it holds some very powerful and unique super powers. This simple sign when used correctly can greatly benefit your business or brand when it come to digital marketing. So
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