What do we mean by “shareable content”? While the term “shareable content” kind of refers to the overall ability of a viewer to share your content- aka whether or not you have a “share” button on your blog post, or allow people to share your social media posts, we’re more so talking about whether or […]
Recently I was able to present a webinar on strategies to grow your email marketing lists and reach more people. I figured it could be beneficial to also write a blog post on the subject for those of us visual learners (hi, hello, it’s me). You can find the link to the full webinar here,
Strategies to Grow Your Email Subscribers and Reach More People Read More »
When first encountering a web page, it only takes a few milliseconds to develop a gut feeling as to whether or not a user wants to remain on the site. Let me guess— when you first met this page, your eyes glanced at the main image, then over to the title, then to my byline,
Visual Hierarchy: The Key to Any Successful Web Design Read More »
What is email blacklisting? Being on a blacklist means that either your IP or email domain has been identified as one that typically sends spam emails. The purpose of blacklisting is to keep emails from being sent to people who did not agree to receive them. Spamhaus, a top email blacklisting operator, put together to
Instagram is an…. Enigma to say the very least. With an incredibly intelligent algorithm that is constantly changing, learning, and adapting, many (including us) find it hard to stay on top of the method to its madness. The biggest thing we know is this: the engagement you receive on your posts is the biggest factor
How to Be Successful on Instagram – 10 Strategies for Instagram Success Read More »
Brand loyalty has become an extreme factor in consumer behavior, which means that brands need to be memorable to be competitive. This directly correlates to a brand’s website and website colors. The color scheme of your website needs to be attention-grabbing enough to keep viewers interested, but also align appropriately with the brand image and
Branding Your Business: Website Color Scheme Fundamentals Read More »
Step by Step Guide 1.Download the Google My Business App 2. Click “Customers” in the bottom navigation 3. Click from “Reviews” to “Messages” in the top navigation 4. Click “Turn on Messaging” 5. Edit your welcome message 6. Set phone notifications or regularly check for messages. If you don’t respond in a timely manner, Google
How to Setup Google My Business Request a Quote Button Read More »
Putting a few dollars a day into digital search ads for your brand can go a long way. Is it a good idea for your business? We’ll help you identify the value and take action in this post. Reasons to have branded search text ads Search in Google/Bing Search for variants of your brand name.
Ads On Searches For Your Brand Name-Necessary or Not? Read More »
It’s been a complicated year for digital marketing data. Trends have been altered, we’ve seen some significant fluctuations, and uncertainty still remains. One thing that is certain is that good data can be leveraged for future decision making. With all of the curveballs 2020 has thrown us, here are some adjustments you can make to
You know the old saying—If it sounds too good to be true, it probably is. “Guaranteed results!” “SEO starting at $250!” “Start ranking in 2 weeks!” Sounds great, right? Well, I can guarantee you this—there is a good chance you’re not going to be happy with anyone that is offering/promising you any of those! SEO
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