The recommendations in this post are geared towards local businesses that, outside of the coronavirus situation, would normally have people coming into their location. For example: restaurants, retail, etc. It’s important in this time to help prospective customers understand if you can do business with them, or if they can support you in any way. […]
What Is CTR? CTR stands for Click Through Rate. It literally is the rate at which searchers click through to your website. Clicks: clicks from search to your website. Impressions: appearances in search. Clicks/Impressions=CTR It’s a metric that measures how well your ad or search listing is resonating with users, for Google’s algorithm. Wanting to
CTR: What It Is, What It Influences, How to Improve It Read More »
We’re living through some truly historic times. The COVID-19 pandemic will have lasting effects on the way Americans work. The team at webFEAT Complete is very fortunate that the majority of our work is done in the online space. As such, we already had the tools in place to make the transition into working from
What’s the difference between content and copy? For some reason, digital marketers love to come up with new words and phrases concepts that are only barely different. It can make learning the language of the industry hard, and when business owners in need of a marketing strategy try to enter the conversation, a lot of
In this day and age you have to earn every sale and conversion from website visitors. We’ve all wanted or needed something, and gone online to explore our options. Decisions aren’t always made right away. For example, consider exploring flight options and eventually buying tickets. In cases like this—we need to remind prospective clients/sales of
Top of Mind-Awareness Digital Advertising Strategies Read More »
It’s 3 a.m. Your dog has jumped out of your bed to investigate a noise for the fourth time that night, and is now whining loudly for you to wake up and lift him back up. You groggily hoist your pup back onto the bed, and then grab your phone. You search “dog steps for
Email Sequences for Small Business Digital Strategy Read More »
It’s 2020! People are shopping online significantly more every year. Getting qualified users to visit your website is only one part of the job. The second, and more important job is to get those users to convert. In a way, your website should guide users through a funnel to conversion, and they shouldn’t even notice.
Conversion Rate Optimization (CRO) Strategies for Ecommerce Read More »
Your website is a 24-hour salesperson. For SaaS businesses, and anyone with an ecommerce website—having that 24-hour sales person setup to perform like Billy Mays could be the difference between a good, and a great year. Think about putting together online sales numbers at the end of the quarter, and seeing the number of transactions
SaaS SEO Strategy: Growing Exposure + Recurring Revenue Read More »
In a world where posts, freebies, and blogs can make or break your online presence, it can feel overwhelming to keep up with the content demands of running a business. Fortunately, the types of content you should be publishing can be broken down into categories, and the job of curating content for your business becomes
Evergreen and Seasonal Content: An Introductory Guide Read More »
At webFEAT Complete, we love to drill down on data. This allows us to gather insights, recognize opportunities, and make website adjustments that will provide a better user-experience, and encourage the likelihood of conversions that matter. When we look at traffic coming in from organic search results, Bing isn’t normally a huge driver. However, in
Bing Ads: A Low-Cost Addition to Digital Strategy Read More »
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