It’s no secret that social media has changed the marketing game. Digital marketing techniques can work for small businesses, but influencer marketing might still seem inaccessible. That shouldn’t be the case. Small businesses are being held back by the myth that influencer marketing is only for brands who can afford to snag a mention in […]
If your blog was a candy, it would be a Now and Later. Remember those? If you’re unfamiliar, they’re little squares of taffy, and according to Wikipedia, they’re called “Now and Later” because that’s when you’re going to want them: now, and later! Incidentally, that’s also the perfect way to describe a well-executed blog. If
In SEO and content strategy, it is important to consider the value of everything that you publish. When content is designed to be valuable, it’s more likely that other sources will agree, and will link back to your site. Link building is important for your site’s authority in your industry. More sites linking back to
It’s hard to provide a list of all of the tangible things that content marketing could be. There’s a lot of emphasis on things like blogs, email newsletters, and whitepapers. While these are all excellent ways to deliver content, the best content marketing strategy for your business will consider the best way to reach your
If you’re like over 90% of marketers today, content is a driving force behind your company’s marketing and web strategies. Because “content marketing” – as it’s referred to – has gone viral, the quality of the content that you publish is more important than ever. But what’s makes “quality” content? Tons of experts have lots
Transcript: Ray: Earlier we all talked a little bit about ourselves. We’re always discussing on our team Skype. We have a lot of shared interests of course, and some of those revolve around people in the industry and resources in the industry. So I guess we’ll just go around and talk about, those kinds of resources
When prospective customers think about signing up for one of our ongoing plans involving SEO, we almost always recommend adding blogging into that digital strategy. With different levels of blogging (based on research, time to write, etc.), costs, and frequencies, it’s understandable that it can be a bit confusing, and we understand if you’re thinking:
Blog Content, Frequency, and What It Means For Your Business Read More »
In part one of this series, we discussed Static and Dynamic URLs and how they can improve user experience and crawlability. With part two we’re going to shift focus to internal and external links. If you’ve explored the possibility of an SEO campaign before or are an SEO, you surely know how important acquiring backlinks to your
Website Design Elements that Affect Rankings Pt. 2: Internal & External Links Read More »
Writing is hard. In the marketing world, we not only have to create content that makes sense for our target audience, but we also need it to be unique and effective, reflect brand qualities and values, be well-reasoned and researched, supply data-driven evidence, be compliant with all the current rules and algorithms across the Internet,
Why Creating Content is About More than Creating a Checklist Read More »
Keyword Research. It’s an important practice in our industry, and a popular topic. When I type it into Google, there are “about 13,600,000 results.” Wow. Guides, Tools, Software, How to’s, all of that good ol’ stuff. All built on the basic premise of identifying what users in a target audience are searching for; keyword research
Research: Replacing “Keyword” with Search Phrase and Intent Read More »
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