In SEO and content strategy, it is important to consider the value of everything that you publish. When content is designed to be valuable, it’s more likely that other sources will agree, and will link back to your site. Link building is important for your site’s authority in your industry. More sites linking back to […]
[UPDATED SEPT 2022 TO INCLUDE GA4 INFORMATION] I have to admit, I waited too long to learn about Google Tag Manager (GTM) and tracking the click of buttons, downloads, form submissions, etc. Now that I’ve learned about it and executed the implementation many times, I wanted to provide a resource you can refer to, until you’ve
Set Up Click Tracking in Google Tag Manager: GA4 + UA Read More »
If you’ve done any sort of Googling in your lifetime (and let’s be honest, it’s probably how you found this post) then you’re at least a little bit aware of how Google chooses to list its results. It tries to show you the best fit to your search phrase that it can without you having
Quick Answer: A Digital Strategy involves putting your business on the world wide web, utilizing sub-strategies/tactics (SEO, Social Media Marketing, Email Marketing, etc.) that put your business in front of qualified potential customers, and then guiding them to call, email, schedule, register, etc. This has the power to increase exposure, generate leads or sales, and
What’s a Digital Strategy, and Why Does Your Business Need One? Read More »
When you first join Reddit, you’re welcomed by this message: “How It All Works Users post to communities, also known as subreddits. Other users vote and comment on those posts. Based on those votes, the best posts rise to the top for all to enjoy. Users who post or comment earn karma points when their
Reddit for SEO in 2019: A Resource and Community Builder Read More »
You’ve probably heard it before: YouTube is the #2 search engine behind Google. On top of that, YouTube videos appear in Google’s search results. So if you’re not utilizing videos in your SEO strategy, you may want to build it in for 2019. It’s certainly easy to focus primarily on Google, but “Search Engine Optimization”
What is WordPress? It started as a free blogging software but has since evolved to be a full content management system to build your website complete with widgets, plugins and customizable themes. A WordPress website has tons of advantages which we’ll discuss below. WordPress is Our Forte! We’ve folded in to our specialties designing WordPress
Benefits of a WordPress Website: Why It’s Our Preferred CMS Read More »
After some time in the SEO industry, basic best practices become habits, and you’ll need to dig deeper to give more value to clients. Of course, it’s always good to keep up with and refine your knowledge of best practices, but algorithm updates and research are regularly bringing us new strategies that can offer a
Data. It seems to be running the world today. It’s processed quickly, and it can be leveraged in decision making. From a digital perspective, the place most of us go to is Google Analytics. A great platform that allows us to see who’s visiting our website, where they came from, demographics, flow throughout the website,
A Simple Guide to Creating + Using UTM Parameters Read More »
Your Google Business Listing is a key tool in the Local SEO world. You’ve no doubt seen these before if you’ve done any amount of Googling of local businesses. On desktop you will find them to the right of the search results and on mobile they will be directly on top. They provide searchers with
5 Features Your Google Business Listing MUST Utilize Read More »
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