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Leveraging AI for SEO + PPC Blog

Leveraging Artificial Intelligence (AI) for Search Engine Marketing

Would you rather listen to a podcast about this? Check it out! Artificial Intelligence (AI) is everywhere. AI is running the street lights in your neighborhood and helping to get that DoorDash order to you throughout this pandemic. AI and digital marketing go hand in hand. Search engine algorithms and digital advertising products rely on […]

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Social Media Ads By Industry: Home Improvement & Home Services

Social Media Ads By Industry: Home Improvement & Home Services

Welcome To: “Social Media Ads By Industry” — A blog series dedicated to covering how social media ads can benefit your company on an industry by industry basis. Home Improvement & Home Services Industry Not in the Home Improvement Industry? Scroll to the end to see every industry we have already covered or to suggest

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Social Media Ads By Industry: Restaurant, Hospitality, Food & Beverage

Introducing: “Social Media Ads By Industry” — A blog series dedicated to covering how social media ads can benefit your company on an industry by industry basis. Up first: The Restaurant, Hospitality, Food & Beverage Industry. Not in the restaurant, hospitality or food & beverage industry? Scroll down to suggest an industry you’d like us to

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SaaS SEO Strategy: Growing Exposure + Recurring Revenue

Your website is a 24-hour salesperson. For SaaS businesses, and anyone with an ecommerce website—having that 24-hour sales person setup to perform like Billy Mays could be the difference between a good, and a great year. Think about putting together online sales numbers at the end of the quarter, and seeing the number of transactions

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Social Selling | Increase Company Leads with Your LinkedIn Profile

“Social Selling” is the process of using your social media network to help find prospects, build more trusted relationships, increase leads and ultimately increase your sales goals. Your employees can provide this value to potential prospects by sharing what your company does on a day to day basis. While this is technically possible through any

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Influencer Marketing for Small Businesses

It’s no secret that social media has changed the marketing game. Digital marketing techniques can work for small businesses, but influencer marketing might still seem inaccessible. That shouldn’t be the case. Small businesses are being held back by the myth that influencer marketing is only for brands who can afford to snag a mention in

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Set Your Company LinkedIn Page Up for Success in Only 30 Minutes

LinkedIn is unparalleled in its ability to connect professionals across a vast array of industries and fields, but for many small business owners LinkedIn too often represents a missed opportunity rather than an outlet for success. This is because running a small business often means that your time is at a premium, and getting familiar

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Geofencing and Radius Location Targeting

Me and my colleagues Justin (Social Media Manager) and Mitch (Account Manager) sat down and had a discussion about geofencing. Businesses seem to have a growing interest in this digital marketing tactic, and at the time we didn’t feel like we could accommodate them completely. The closest thing we could get to it was radius

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