Local Business Websites Before + After Converting to Mobile Friendly

Looking at Mobile Phone
Sep 08

Local Business Websites Before + After Converting to Mobile Friendly

Over the past year or so, we’ve been strongly advising all of our clients with non-mobile friendly websites to convert to a mobile-friendly website. When asked why, the simplest answer is that the number of users searching for products and services on their cell phones and tablets is consistently increasing (source: smartinsights.com.) A more detailed answer involves Google, the warnings they’ve sent out, and specific domain reactions to algorithm updates (Mobilegeddon in April 2015 and the second mobile update in May 2016.) Google has put out several warnings that non-mobile friendly websites will be negatively impacted in search, and they even put a link in search results that says “This site is not mobile-friendly.”  The bottom line is, if you want your website to sustain its existing search rankings or sustain growth in digital presence, it needs to be mobile friendly.

If your competitors have mobile-friendly websites, your drop off in the search results will be accelerated. If they have yet to convert, this is a prime opportunity to take a bigger piece of the pie. Either way, an updated website that is suitable to users and bots will play to your business’ advantage now and in the future. When comparing the cost of a new website to the amount of potential leads and sales that would be lost, it’s truly an easy decision that will pay for itself in a short amount of time.

Below, we’ve put together some brief studies to support our argument.

Non-Mobile Friendly Websites That Converted to Mobile-Friendly

Mobile-Friendly Conversion 1

Type of Business: Maid Services

Background Information on the Project: This client had an outdated website that had some integrated best practices, but was not providing a good user-experience (slow, not mobile-friendly, blog would break periodically.) With the new website, we refreshed our research, worked to integrate existing best practices along with additional strategies, and focused on user-experience focused content. Pairing this with an error-free launch delivered results. They utilize our SEO, blogging, social media and reputation management services.

Reaction to Mobile Algorithm Updates: Decline promptly after “Mobilegeddon” to nearly falling out of the top 50 of SERP’s completely. They bounced slightly back, and mobile-update two came and caused them to nearly fall off the map again. The new site has saved their search presence and increased leads significantly. The business is performing better than ever before.

New Mobile Friendly Website Launch Date: April 14th, 2017

Maid Service Ranking Improvement

 

 

 

 

 

 

*Organic Keywords Ranking In the Top 50 (Source: SpyFu)

Maid Service Traffic Improvement

 

 

 

 

*The correlation here is  about as good as it gets. From barely being visible, to a lot of exposure online, the change in traffic was noticeable quickly. (Source: Google Analytics)

Mobile-Friendly Conversion 2

Type of Business: Jewelry Store

Background Information on the Project: This client came to us wanting to develop brand consistency, and use alternative forms of advertisement (previously all physical/radio advertisements) with digital. They wanted digital to increase their exposure in the area, and get more people into their store. They utilize our SEO, social media, reputation management, blogging, AdWords and hosting services.

Reaction to Mobile Algorithm Updates: They experienced a slight boost after “Mobilegeddon,” and lost steam up through the second mobile update. Upon refreshing their website and starting SEO with us, they’ve consistently increased their visibility in search.

New Mobile Friendly Website Launch Date: Existing site was mobile-friendly, new website was built and SEO started on June 22, 2016

Jewelry Store Ranking Improvement

 

 

 

 

 

*Organic Keywords Ranking In the Top 50 (Source: SpyFu)

Jewelry Store Website Traffic

 

 

 

 

*This client has consistently improved rankings, but is looking to get some key, intent-based search phrases onto the top of the first page of search results to boost traffic. As we continue to increase visibility and improve rankings, we should see a surge in traffic very soon. We’ve also eliminated their appearance in search for many irrelevant results. (Source: Google Analytics)

Non-Mobile Friendly Websites That Did Not Convert to Mobile-Friendly

No Conversion 1

Type of Business: HVAC Technicians

Background Information on the Project: This client had worked with us to utilize best SEO practices. Through the time we’ve worked with them, we’ve gone from little to no presence online, to over 200 search phrases ranking in the top 50, and unfortunately now back down to a minimal amount of traffic. This business survived “Mobilegeddon” and actually surged afterwards to reach its most successful stance on the web. It peaked and plateaued for several months, and then the second mobile update came into effect. Since then, they’ve experienced a steady, sharp decline in visibility online. With an update that has a big impact like the second mobile update, we notify all of our clients immediately. In this case, the client was not responsive, and we followed up with additional emphasis. They have yet to move forward. They utilize our SEO, blogging and hosting services.

Reaction to Mobile Algorithm Update: “Mobilegeddon” did not impact this company negatively. Mobile update 2 caused it to experience a steady, sharp decline.

New Mobile Friendly Website Launch Date: The website is still not mobile friendly

HVAC Tech Ranking Decline

 

 

 

 

 

 

*Organic Keywords Ranking In the Top 50 (Source: SpyFu)

HVAC Tech Traffic Decline

 

 

 

*These graphs offer a good representation of the correlation between visibility and rankings to traffic, and how it can change quickly. Even with great SEO practices in place, a non-mobile friendly website is very limited in its success, and will experience a decline in traffic. (Source: Google Analytics)

No Conversion 2

Type of Business: Wine and Gift Basket Store

Background Information on the Project: This client has worked with us for a while to utilize best SEO practices. Our efforts really started to take effect towards the end of 2015 and start of 2016. The “Mobilegeddon” update did not phase the business. However, shortly after the second mobile update, the site saw a brief decline, went stagnant, and then experienced a sharp decline. We advised the client to move forward with a new site, but they declined to move forward. They utilize our SEO, blogging, social media and hosting services.

Reaction to Mobile Algorithm Update: “Mobilegeddon” did not impact this company negatively. Mobile update 2 caused it to experience a sharp decline. Additional site improvements and additions caused the drop off to stop, and some rankings were maintained.

New Mobile Friendly Website Launch Date: The website is still not mobile friendly

Wine Store Ranking Decline

 

 

 

 

 

 

*Organic Keywords Ranking In the Top 50 (Source: SpyFu)

Wine Store Traffic Decline

 

 

 

*The spikes were a result of seasonal business, but you can see that they gradually grew larger as rankings improved, but after rankings dropped off, traffic has declined, and this business will likely see their spike go down to the size it was in 2015. (Source: Google Analytics)

Want to Start a Discussion About Converting to Mobile-Friendly? Call or Email Us!

(513) 272-3432, or sales@webfeatcomplete.com. We’d love to redesign your website to unleash its full potential, which is limited if it isn’t mobile friendly. We’ll take a look at your website, rankings and traffic (showing you similar graphs to those above) in order to diagnose your current situation and find the best remedy. At webFEAT Complete, we thrive by making businesses money. Ranking at the top of search results for your respective products, services and brand are a major factor in doing that, and having a mobile-friendly website is an important part of a successful equation. If you’d prefer to communicate via email, just use our simple contact form. Thanks for reading, and we’d love to hear your feedback in the comments section below!

About The Author

Ray is the SEO and AdWords Manager at webFEAT Complete. He's passionate about improving the visibility of businesses online through their websites. When out of the office, he's probably traveling, eating or exercising.

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