At its core it makes sense that you would want a local website host to serve your website to users. But on a broader scale there may be some reasons why you should choose a local company to host your website that you wouldn’t expect. Here are some of the main reasons you should choose a local website host and why.
What Makes A Local Website Host Attractive?
First and foremost a local website host can provide a much deeper sense of support. They add a personal touch to customer service. This is compared to reaching automated telephone operators that make you dance around sifting through menus to finally (if ever) reach your desired party. With a local host you’ll be only a short phone call away from reaching your local provider. This not only saves you time as a local business owner but negates the headaches involved in talking to a large hosting company who deals with hundreds of thousands of clients daily. Local hosting companies know your business and know the issues you deal with so resolving them is much easier and less time consuming. There is also the advantage of being able to personally meet with the hosting company in person which develops a personal relationship and extra layer of connection to your company.
Technical Benefits Of Local Hosting Companies
Another major benefit of a local website host are speed and performance boosts. On average, a website that is hosted locally loads about 3 times faster than a website that is hosted nationally or internationally. If you think about it, that makes sense because your local host is physically closer to your customers than a national or international host would be. This one is a major advantage to your customers as they are able to load your website faster and won’t become frustrated with slow website load times which will improve your customer retention rate. Not to mention search engines like Google use load times as a ranking factor for SEO.
Another advantage is local backups of your data. Lost data is a nightmare. If it hasn’t happened to you yet then consider yourself lucky. It is extremely costly for a company so it’s essential to have backups of your website so that if anything happens you’ll be able to restore your website quickly. Most local hosting companies do this on a weekly basis so you can rest easy knowing your data is secure. Large hosts offer instructions on how to backup your site but they aren’t going to go out of their way to do this for you. And if you aren’t technologically savvy this could turn into a nightmare for you.
What To Look For In A Local Hosting Company
When looking for for a local website hosting company considering the features and support below. If these aren’t offered you should probably consider moving to another company.
- Windows Server 2003, 2008/R2, 2012/R2 and Linux hosting available
- At least 20 FREE POP3 Mailboxes and Aliases included in the standard plan
- Same Day Setup and Domain Name Registration
- Web based mail available
- Tracking statistics available
- Microsoft SQL, MySQL
- ASP.NET 2.0-4.5, PHP
- FTP access available
Hosting Service Inclusions
- EXPERT in-house IS Department
- Automated daily backup systems
- Onsite and offsite backup storage
You Get What You Pay For
In the end the old adage rings true. Sure, you can host with large platforms like GoDaddy or HostGator for under $10 a month, which will save you money in the short-term. But in the long-term the hassle and time spent with support is going to cost you. If you’d like more information on reliable hosting services head over to our Hosting FAQ section.
Also published on Medium.