Introducing FEAT FIRST
FEAT FIRST! It’s the new name of our blog, and our new video series that will talk about all things digital including SEO, Content, Social Media and so much more. This includes current happenings, strategies,
Is Email Marketing Still Effective in 2018?
You can’t do much online without an email address these days. Everything from banking, to shopping, and of course social media requires an email address. And for good reason. Sometimes it has to do with
A Beginner’s Guide to Social Media Hashtags
If you’ve used social media in any capacity you’ve probably come across the good ol’ “#” sign. That is a “hashtag” and believe it or not it holds some very powerful and unique super powers.
Website Design Elements that Affect Rankings Pt. 2: Internal & External Links
In part one of this series, we discussed Static and Dynamic URLs and how they can improve user experience and crawlability. With part two we’re going to shift focus to internal and external links. If you’ve explored
Web Design Elements that Affect Rankings Pt. 1: Static vs. Dynamic URL’s
Designing a new website? Odds are you’re looking for something that represents your business, informs/educates your target audience, drives leads and sales, or all of the above. For all of those goals, it’s the little
What is the Best Social Network for Your Industry?
We recently wrote a blog post that covered how you can manage your business social media accounts efficiently. In it we cover why your business should be using social media, what it takes to manage
Why Creating Content is About More than Creating a Checklist
Writing is hard. In the marketing world, we not only have to create content that makes sense for our target audience, but we also need it to be unique and effective, reflect brand qualities and
Research: Replacing “Keyword” with Search Phrase and Intent
Keyword Research. It’s an important practice in our industry, and a popular topic. When I type it into Google, there are “about 13,600,000 results.” Wow. Guides, Tools, Software, How to’s, all of that good ol’
Why Google is Saying That Your Site May Be Hacked and How to Fix It
Have you ever searched for a particular company, product or service and found a result that said “this site may be hacked?” For those that have, it doesn’t exactly make you inclined to click through
UX Writing and Effective Website Content
Conversion reigns as the supreme ROI of SEO. It’s the biggest goal we have as content strategists and SEO gurus: present relevant content to a collection of users, who are looking for a specific answer,
Why Your Website Isn’t Showing Up On Google
At webFEAT, we get this question all the time: “Why isn’t my business showing up on Google?” or “I used to rank on page 1, and now I’m nowhere to be found. Why did my
Yoast’s Readability Score + Focus Keyword Factors: How Much Should You Pay Attention to Them?
If you’re new to Yoast’s SEO plugin within WordPress, you may be wondering, “Do the Yoast readability and focus keyword scores make a difference in the success of my page?” Well, there are a couple