Components of the Evaluation: Website Quality Search Presence Social Media Presence Each of these components can (and will) be broken into more specific pieces. For now, know that we’ll evaluate based on the above. Website Quality Website quality is the most important measure of how successful an internet-focused business will
Business owners and SEO's alike, we've all been there. Whether it's in our inbox, we see it in analytics, or look in a CMS form plugin, we see that a form was submitted! Someone was browsing online, they found us, and maybe they want to learn more about our services
Does social media actually help you rank higher? It's a question as old as time –er, as old as SEO anyway. The answer is: yes. BUT, not in the way that you may be thinking. Not in a direct way. That, however doesn’t make it any less helpful in SERP’s. In
If you know anything about SEO, you probably also know (or at least have heard about) structured data. Today we’re going to talk all about structured data: what it is, how it can help your site, and how to go about implementing it. What is Structured Data? Simply put, structured
If you're like over 90% of marketers today, content is a driving force behind your company's marketing and web strategies. Because "content marketing" - as it's referred to - has gone viral, the quality of the content that you publish is more important than ever. But what's makes "quality" content?
You’re about to launch a new ad, ad group, or maybe even a campaign. Everything is enabled, and now all you can do is wait. When you check in the next morning, you’re welcomed with a notification about an ad or ads being disapproved, along with “Disapproved” in red right
Ever seen that green lock that appears to the left of your browser’s URL? Yes, that’s the one. Most likely, you’ve seen it as you causally browse the internet, or even check in on your own website. It's there, it's showing "secure" and you've never given it a second thought.
The top websites in the world are constantly being updated. Don’t believe me? Consider this: Huffington Post, the largest blog in the world, published about 2,000 articles per day in 2013. That’s about a blog per second, which, no matter how much I think about it, I can’t seem to
Unless you’ve been in a coma for the past month, you’ve probably heard about the GDPR, even if you didn’t necessarily realize it. Have you been getting a flood of emails about updated privacy policies? Have you seen new pop ups on some websites asking you to review and update
If you own a small business, work for one, or are thinking about starting one (and you probably do, since you’re reading this), you’ve probably heard all about how important having a business website is. And we hope you’re already convinced of that, because that’s not what we’re going to