Looking for the most current trends? View our 2017 Web Design Trends Post
As with any new year, there will be trends that come and go. 2016 will be no different, especially in the web design arena. One of the main reasons trends are born and die equally as fast with web design is because of the emergence of smartphone and tablet advancements. Everyone wants things now, not later, and patience is growing less and less. Here are some things that you may see emerging in 2016.
A Focus on the User
How much time would you say the average user spends on a website before clicking that ‘back’ arrow to return to search results. One minute? Two? Ten? It’s actually not minutes at all, but seconds. 10-20 seconds actually according to Nielsen. That’s right, you have 10-20 seconds to give a user a reason to stay on your website. One way Google is helping with this is by ranking websites with relevant content that is placed above the fold as opposed to content below slider, forms, and other elements.
Websites Need to be FAST
There are many things that you can do to make a beautiful website. Unfortunately, focusing solely on the look of your site and not thinking about how fast it is will be your downfall. This plays along with how users are growing more and more impatient. While you have 10-20 seconds to persuade a user to stay on your page, this number goes down to a little over 3 seconds when you are looking at how fast your page is to load on first launch. If your website lags behind you can guarantee the user is going to leave before your content even shows up.
Responsive Web Design
This has been important for a number of years but in 2016 is more important than ever. You may have heard about reponsive design but thought it wasn’t important enough to make a change for your website. Well, Google has pretty much forced your hand at this point. Google Search won’t even show you website in their search if your website is optimized for mobile devices. Which means your losing out on a TON of traffic to your site. Mobile usage has already passed desktop use and making sure your website can be found on mobile may be one of the most important factors for your website.
Sliders Increase in Popularity
Slider are a great way to showcase your products and services in a large, prominent format without the need for the user to navigate away from their current page. They also create a kind of physical interaction for the user. This is another trend that’s been around a while but will start to be used much more in 2016.
Google is spearheading the material design movement. They’ve even redesigned their logo to match the flat movement. The reason for this is because this flat design is easier to read on mobile devices. Also, using things like sans-serif fonts can help legibility for smaller screens. Icons are also getting the flat treatment along with other elements that are able to lose the bevel to increase visibility on mobile devices. These design elements also load faster because they weigh less providing a snappier experience overall.