Responsive Web Design – What Is It?

Oct 20

Responsive Web Design – What Is It?

Responsive Web Design

Responsive Web Design (RWD) is a web design technique makes online content viewable & usable across all the internet-connected devices on the market today.

It’s is a way of coding and designing sites with a fluid layout to ensure that the images and other elements adapt to the screen of which the website is being viewed. RWD builds on the “One Web” idea. A single URL can serve up content as appropriate given the device requesting it – be it a PC, a laptop, a tablet, a TV, a mobile phone, or even an Internet fridge. Responsive web design is the latest trend when it comes to Web design, but is it a temporal hype or a keeper?

When Nokia’s 9000 Communicator hit the market back in 1996, it created ripples in Finland and around the world as the 1st Web-friendly handset. There has been no looking back from then on. With an increasing number of tablets, mobile phones, Internet-enabled TVs and other devices, device manufacturers have been forced to create different versions of the same website for the different devices. You only need to deploy a site once and then use style sheets to reformat the content based on screen width. Responsive design is better than mobile Web design because you will save money on Web design and development and on managing different websites.

You need responsive design because more and more people are accessing the Internet through mobile devices. According to a Monetate survey, around $38.8 billion will be spent on online shopping through mobile devices. Tablet sales are predicted to surpass those of PCs in 2013. Although content is king when it comes to Web design, user experience is still as important. A conventional website, when viewed on a mobile device, is slow and difficult to navigate. This means you will lose customers/clients.

Responsive web design helps with branding. Keep in mind that part of branding involves providing followers and clients/customers with a consistent and positive experience. You stand to make more money from ads with responsive design. The ads in a conventional website are usually not clearly visible on mobile devices.

An often overlooked benefit of responsive design is that it maximizes search engine optimization (SEO). One of the factors that Google and other major search engines consider when determining ranking in search engine results pages (SERPs) is good performance, particularly fast speed.

Even if you are doing mobile Web design, chances are that you are focusing on a small number of devices. The mobile device market is, however, so large that you would be forced to create a new mobile website every few months.

About The Author

Ray is the SEO and AdWords Manager at webFEAT Complete. He's passionate about improving the visibility of businesses online through their websites. When out of the office, he's probably traveling, eating or exercising.

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