Organic Search Engine Optimization isn’t going anywhere, any time soon. In fact, with the way that search engine algorithms are constantly developing, emphasis on optimal user experience is even stronger than it has ever been in the past. Google, Bing, and the like want their users to have a good experience so they will show them the most relevant results according to their search query. The only way to become one of those relevant results is with organic SEO.
Organic SEO Return on Investment
Organic SEO is also one of the most cost effective ways to increase your traffic. When you compare its ROI to other forms of marketing online, such as PPC (pay-per-click), Social Media Advertising, or purchasing leads, it provides you with one of the most cost efficient ways to gain customers and get that great return on your investment.
And with more than 80% of customers going to search engines to check out businesses first before they make a purchase, your chances of getting found are even better. Not to mention this number is steadily rising so it stands to reason that the number will eventually reach 100% before too long. So if a customer can’t find you online they are just going to move on to the next business – your competitor.
Stay Ahead of the Competition
This brings up the next point which is probably the biggest reason you need organic SEO – because your competitors are doing it. Every moment you spend not moving forward and improving your position, you’re losing ground to your competitor. This means while you are staying stagnant, your competitors are steadily improving their position over you and cementing their stance in the industry and with consumers. This is especially true for small businesses in competitive industries.
Organic SEO is one of the single most important aspects of an organization’s online marketing presence. Optimization strategies are more important now than ever before and if you aren’t implementing Organic SEO into your organizational efforts you’re falling behind the competition and it’s extremely hard to catch back up.