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Competitor Research for Ranking + Traffic Growth Blog Cover
Mar 02

Competitor Research for Ranking + Traffic Growth

  • March 2, 2023
  • No Comments
  • Backlinks, Competitor Research, Content, SEMrush, SEO
Sometimes when you're seeking a solution to a question or problem, the answer can be right in front of you. This holds true with SEO. When you're searching for the

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Seasonal Businesses Blog Cover
Feb 14

Seasonal Business Marketing: Amplify In-Season, Maximize Off-Season

  • February 14, 2023
  • No Comments
  • Content, Digital Ads, Email Marketing, Google Guarantee, Local Search SEO, SEO, Social Media Advertising, Strategy
Spring 2023 is already upon us! For seasonal businesses like tax specialists, landscapers, deck/patio builders, HVAC, paving, and more it's time to start ramping up. We've worked with countless businesses

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Keeping Website Updated Blog Header
Sep 14

How Often To Update Your Website and Its Content

  • September 14, 2021
  • No Comments
  • Content, SEO, Web Design
Recency and being current is more important than ever for websites and content. Trends come and go. Technology improves. Innovators create. One fact remains: a good-looking, fast-loading, user-friendly website can

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Mar 08

Comparison of Visual and Plain Text Content

  • March 8, 2021
  • No Comments
  • Content
The visual vs. text content debate is a tale as old as time. Okay, it’s at least 5 years old, and there is a general consensus, but it is a

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Jan 04

Adobe Flash End of Life and How to Navigate It

  • January 4, 2021
  • No Comments
  • Content, News & Updates, Web Design
Adobe Flash is Now Officially Obsolete The world has known about it for a few years and now, as of December 31st, 2020, users are no longer able to download

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May 2020 Algorithm Update Impact + Google E-A-T Guidelines Blog Cover
Jul 17

May 2020 Algorithm Update Impact + Google E-A-T Guidelines

  • July 17, 2020
  • No Comments
  • Algorithm, Content, Google
Would you rather listen to a podcast about this? Check it out! After the May 2020 Algorithm update, we've noticed some heavy fluctuations in client rankings that are appearing to

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6 Tips to Reduce Your Bounce Rate
Apr 27

Reduce Your Bounce Rate with These 6 Tips

  • April 27, 2020
  • No Comments
  • Content, SEO
A high bounce rate can be a little soul-crushing. You invest and work hard on your website, only for people to spend seconds on a page before leaving. What's going

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Copy vs Content Blog Header
Mar 10

Copywriting vs. Content Writing

  • March 10, 2020
  • No Comments
  • Content
What's the difference between content and copy? For some reason, digital marketers love to come up with new words and phrases concepts that are only barely different. It can make

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Evergreen and Seasonal Content Blog Header
Jan 03

Evergreen and Seasonal Content: An Introductory Guide

  • January 3, 2020
  • No Comments
  • Blogging, Content
In a world where posts, freebies, and blogs can make or break your online presence, it can feel overwhelming to keep up with the content demands of running a business.

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Sep 05

How To Repurpose Your Old Content in 2019

  • September 5, 2019
  • No Comments
  • Blogging, Content, Social Media
Repurpose old content. Don't let it waste away.  That was a maxim first published here, in this very blog, all the way back in 2015. Today, as the changing leaves

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