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Jun 28

Influencer Marketing for Small Businesses

  • June 28, 2019
  • Content, Reputation Management, Social Media, Social Media Advertising
It's no secret that social media has changed the marketing game. Digital marketing techniques can work for small businesses, but influencer marketing might still seem inaccessible. That shouldn't be the

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Apr 05

Get the Most from Your Blog Post—Here’s How

  • April 5, 2019
  • Blogging, Content
If your blog was a candy, it would be a Now and Later. Remember those? If you're unfamiliar, they're little squares of taffy, and according to Wikipedia, they're called "Now

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Mar 22

To Infographic, or Not to Infographic?

  • March 22, 2019
  • Blogging, Content, Images, SEO
In SEO and content strategy, it is important to consider the value of everything that you publish. When content is designed to be valuable, it's more likely that other sources

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Team working together and exchanging documents
Jan 18

The 4 Rules of Content Marketing

  • January 18, 2019
  • Blogging, Content
It’s hard to provide a list of all of the tangible things that content marketing could be. There’s a lot of emphasis on things like blogs, email newsletters, and whitepapers.

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What Types of Content Should Be on Your Blog
Jul 20

What Types of Content Should Be on Your Blog?

  • July 20, 2018
  • Blogging, Content, SEO
If you're like over 90% of marketers today, content is a driving force behind your company's marketing and web strategies. Because "content marketing" - as it's referred to - has

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Episode 2: SEO Expert Resources
May 25

FEAT First Episode 2: SEO Experts-Resources

  • May 25, 2018
  • Content, FEAT First Vlog, SEO, Social Media, Team Culture
Transcript: Ray: Earlier we all talked a little bit about ourselves. We're always discussing on our team Skype. We have a lot of shared interests of course, and some of those

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Working
May 18

Blog Content, Frequency, and What It Means For Your Business

  • May 18, 2018
  • Blogging, Content, SEO
When prospective customers think about signing up for one of our ongoing plans involving SEO, we almost always recommend adding blogging into that digital strategy. With different levels of blogging

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Navigating via a map
Mar 23

Website Design Elements that Affect Rankings Pt. 2: Internal & External Links

  • March 23, 2018
  • Content, Linking, SEO, UX Design
In part one of this series, we discussed Static and Dynamic URLs and how they can improve user experience and crawlability. With part two we’re going to shift focus to internal and

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TL;DR
Jan 05

Why Creating Content is About More than Creating a Checklist

  • January 5, 2018
  • Content
Writing is hard. In the marketing world, we not only have to create content that makes sense for our target audience, but we also need it to be unique and

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Search Phrase and Intent Research vs Keyword Research
Nov 25

Research: Replacing “Keyword” with Search Phrase and Intent

  • November 25, 2017
  • Content, Google, Search Engines, SEO
Keyword Research. It’s an important practice in our industry, and a popular topic. When I type it into Google, there are “about 13,600,000 results.” Wow. Guides, Tools, Software, How to’s,

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