ChatGPT is the talk of the town right now.

Not only does it have potential benefits for digital marketers and marketing in general, but its influence as a useful tool is being considered by legal firms, medical companies, and other industries you may not expect.

One of my favorite quotes is, “if it sounds too good to be true, it probably is.” Is that the case with ChatGPT?

We’re going to dive in and find out.

Getting Started

Getting started and using ChatGPT is easy and straightforward.

https://chat.openai.com/auth/login

You’ll need to verify that you’re a human and create an account.

Once the account is created you can use ChatGPT. I’ve recently received messages that it’s “at capacity” and then the bot will express random information like, “take a deep breathe and notice the sensations… etc.”

It’s important to note that one of the first pop-ups it gives you once logged in, is that it’s a free preview AKA paid must be on the way.

Once you’re logged in you’ll see this with the chat field:

The first thing I did was ask ChatGPT to explain itself simply to me, this was the response:

Based on the rating thumbs up/thumbs down, “InstructGPT” iterative releases, the OpenAI team is clearly working to create something helpful, but understands that safety is important too. They’re learning from issues and mistakes, and appear to be continually improving on an already outstanding resource.

Uses

Research

This is essentially what the initial release is for, and it corresponds with the below. Research capabilities are unbelievable, you ask a question and get a direct answer, or a question from the AI to clarify and get you to an answer.

Writing and Enhancing Content

From the research aspect, this is an incredibly easy way to get answers that could help you build or enhance content, set up an outline, or gather ideas. A big issue for content marketers and SEO is keeping content fresh. Websites/Businesses that create a lot of content, have a lot of content to manage. Search Engines don’t like dated content (hence why dates are shown in the search results sometimes). So what better way to figure out what’s new with a certain topic, and leverage that info to republish content? This can not only make the bit more relevant, but enable you to make it y new in the eyes of a search engine bot.

A good example of something that’s always updating is operating systems. Let’s say you released an article about Windows 10 when it first came out, and now you want to update it with the latest. You could ask ChatGPT what the latest updates have been:

Writing and Debugging Code

This is one of the examples on OpenAi’s ChatGPT home page.

When I ask ChatGPT if it can debug code, it says it can’t and recommends other resources. But based on their home page example, that isn’t the case-you just need to get more specific.

I took a meta description tag (what appears as the description for a link in the search results), removed a key quotation (a piece of syntax), asked ChatGPT what was wrong, and here’s what it gave me:

Search Engine (uh oh, Google)

Technically, ChatGPT functions like a search engine, but there are other platforms of their own attempting to function specifically as a search engine, like Perplexity. It even has a chrome extension. It appears that platforms like this are capitalizing on some of the weaknesses of ChatGPT, like providing references. It even gives related information, similar to Google and other search engines.

Questions and Concerns

Plagiarism/Cheating/Human vs Robot: GPTZero is essentially a plagiarism checker specifically to differentiate human/robot.

Sourcing/References: What is the source of the info? Able to pull from Chat GPT? There are articles out there saying its abilities to give references are limited, among other issues. I tested this out for myself and verified that it’s true. It can’t source-which could certainly be seen as a point of weakness for the AI.

Security-They tell you to not input sensitive info, but what if you do? Could the system potentially help hackers, or others with malicious intent?

I asked the source itself:

Our take

We think that it’s excessively clear that AI, and ChatGPT specifically are here to stay. Without a doubt there is still much to be uncovered.

For digital marketers-will there be a surge of content creation and an eventual crackdown from Google? For the masses-is this going to turn against us or help bad people do bad things?

Time will tell, but it is safe to say that there are absolutely positive benefits here. Research faster. Debug code faster. Just doing those two things alone, faster, can help us make strides with big projects faster. Disease research. Helping others. Solving problems. The possibilities are endless.

We look forward to seeing it all develop.

If you have any questions about ChatGPT or are wondering how your business can leverage it, please set up a meeting with us.
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