February 9, 1998, webFEAT Complete was founded by Michelle Selnick to solve the problem of the times: building websites that will hold their own in the budding digital environment.
In the early years of webFEAT, SEO was barely a thought, and the only “search engine” that merited traction was Yahoo. And Yahoo, at the time, was essentially an alphabetical directory. In order to get your website officially listed on Yahoo, companies were better off getting a professional to design their website, pay Yahoo $199, and submit the website for listing approval (which in itself was not a guarantee). Official approval, could take anywhere between two and three months, if you were lucky to get approval at all.