Bzak
Bzak has been an SEO client with us for a few years and is a great example of how long-term, consistent, ongoing SEO can benefit a business. On top of managing their SEO, we also manage their social media accounts and recently developed a brand new website for them. The work Bzak is putting into their online presence has really been paying off for them, and we are proud to be the team that they trust to help manage their digital marketing efforts.
Before
After
Search Engine Optimization
We will always boast the effectiveness of ongoing SEO and the benefits it can reap for a business. Bzak is no exception and is in fact a great example of this testament.
They have been able to see steady, consistent growth over the years that we have been completing SEO work for them.
In 2020 alone, their page views were up 86% compared to those of 2019, with a big spike as per usual in their busy season.
SEO Strategies Used
- Keyword Research
- On-Page SEO (keyword targeting, meta info, header tags, linking, etc.)
- Technical SEO (redirects, indexing, sitemap files, schema)
- Local SEO (location targeting, Google My Business optimization)
- Off-Page SEO (improve domain authority by acquiring backlinks)
Successful Site Migration
Updating a website and moving things around can be tricky in terms of SEO. It’s important to take great caution as to not lose any of the SEO authority you have built up on your existing site when you move to a new one because that would be like starting over completely. When we updated Bzaks site at the end of last year, we migrated their old static html website to a new mobile responsive, WordPress site with little impact on their rankings in Google search.
Design Highlights
A strong portfolio is essential for Bzak to be able to generate new business. We put together an interactive portfolio on a grid display that opens up the full image when a user clicks on it. This beautifully showcases their previous works and offers inspiration to customers.
We created a page to highlight all of the products and materials that the garden center has to offer. Some of the products/materials link to secondary pages that give more information on specifications on each product and interactive photos and descriptions of the materials.
Bzak has a few different locations around the city/state, so we created locations page to list all of the various store options, as well as an interactive map displaying where exactly each store is located.
Services Provided
- Website Design
- Mobile/Responsiveness
- SEO
- Monthly Blog Posts
- Social Media Advertising
- Ecommerce for Mulch Delivery
