Social Media & Reputation Management

Build a following and improve your reputation

Who’s talkin’? Lots of people are talking—so let’s get them talking about you and your company! Social media management is time consuming, but well worth the effort. Do we feel every company should spend time and money on Facebook? Probably not. However, if you are one of the many companies that can benefit greatly from a social media presence, our social media management team can be an asset to your business.

Effectively using social media makes it easier/faster to rank your site in search engines using the authority given to Likes, Tweets, +1’s, etc—as well as through exposing your content to larger audiences that are sharing your content.

While traditional SEO isn’t going anywhere soon, social signals are becoming more and more important in search engine algorithms. The question is no longer “do social signals have any effect at all?” on my websites ranking, but rather “how much of an effect do they have?”

Benefits of Social Media

  • Drive traffic: Social media is a great way to drive relevant traffic to your website for free. As people share your content, more people are likely to visit your site.
  • Helps SEO: Social media is increasingly playing a larger role in SEO. Using social media in tandem with traditional SEO strategies will only help boost your site’s rankings.
  • Unbeatable Ad ROI: Social media advertisement, such as Facebook, are cheap and very customizable so you can reach your exact target audience. Ad retargeting also helps to improve your overall ROI.
  • Build brand recognition: Being active on social helps your business build brand recognition and loyalty.
  • Helps customers find you: It helps you find customers that you never knew existed, and helps customers find you that didn’t know you existed.
  • Your competition is doing it: And finally, simply put, your competition is doing it. They are one step ahead of you if you aren’t active on social media.

Reputation Management

On Social Media Platforms like Facebook users have the ability to leave reviews and share their opinions openly with the public. With this possiblity, it’s important to have a strategy for both positive and negative feedback. Ideally, you want each and every customer to give their feedback in order to build trust with search engines and potential customers of the future. It also will give you a chance to engage with customers personally, address concerns and offer improved customer service over time. We encourage you to take a look at the search results when you search for your company. If you’re seeing lackluster star ratings for your business, you need to manage your reputation. You can read more about the importance of online reviews here.

How we can give your online reputation a boost

  • Monitor: We are actively monitoring all of the review sites to identify areas of concern that could be improved.
  • Engage: It is important that business be actively engaging with users that leave reviews. Negative reviews especially are crucial to engage with to show that you are trying to solve the customers concerns.
  • Generate reviews: Our process includes helping to generate positive reviews from your past customers. Building a positive image online helps drive more leads and sales.
  • Optimization: Review sites, like Yelp especially, have their own built in search functions. We use our SEO knowledge to optimize your profiles to help you get found within these searches.

Let’s Socialize

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