Content is a critical factor for your website design and SEO. Having the right content on your website can help to satisfy searcher queries, and the site visitor metrics associated with that will send positive signals to Google. Google ranks sites with great content much higher than those with pages with scarce content. In fact, thin content can be harmful to your rankings!
One way we can create consistent relevant content for Google to read is by implementing a blog onto your site. By writing consistent blogs Google will learn to scan your website more routinely thus helping to improve your search rankings. Content is by far one of the most important factors Google takes into account when it is ranking your website.