By now, most businesses have come to realize that digital is here to say. Sure, about 29% of small businesses still don’t have a website, but most everybody has caught on by now. Of course, having a website isn’t the same thing as actually utilizing the digital space as a
I’m way overdue with this, but I always keep in mind a Chinese proverb our CEO Michelle used to have in her email signature: “The best time to plant a tree was 20 years ago. The second-best time is now.” That being said, Google’s Data Studio has been mentioned to
Imagine if someone could work for you all the time, for free. That would be pretty amazing right? Let’s say you’re a CEO or in charge of marketing/business development at your company. You need to get your company exposure and more revenue. By investing in a great website that is
Components of the Evaluation: Website Quality Search Presence Social Media Presence Each of these components can (and will) be broken into more specific pieces. For now, know that we’ll evaluate based on the above. Website Quality Website quality is the most important measure of how successful an internet-focused business will
Business owners and SEO's alike, we've all been there. Whether it's in our inbox, we see it in analytics, or look in a CMS form plugin, we see that a form was submitted! Someone was browsing online, they found us, and maybe they want to learn more about our services
Does social media actually help you rank higher? It's a question as old as time –er, as old as SEO anyway. The answer is: yes. BUT, not in the way that you may be thinking. Not in a direct way. That, however doesn’t make it any less helpful in SERP’s. In
If you know anything about SEO, you probably also know (or at least have heard about) structured data. Today we’re going to talk all about structured data: what it is, how it can help your site, and how to go about implementing it. What is Structured Data? Simply put, structured
If you're like over 90% of marketers today, content is a driving force behind your company's marketing and web strategies. Because "content marketing" - as it's referred to - has gone viral, the quality of the content that you publish is more important than ever. But what's makes "quality" content?
You’re about to launch a new ad, ad group, or maybe even a campaign. Everything is enabled, and now all you can do is wait. When you check in the next morning, you’re welcomed with a notification about an ad or ads being disapproved, along with “Disapproved” in red right
Ever seen that green lock that appears to the left of your browser’s URL? Yes, that’s the one. Most likely, you’ve seen it as you causally browse the internet, or even check in on your own website. It's there, it's showing "secure" and you've never given it a second thought.