The 4 Rules of Content Marketing
It’s hard to provide a list of all of the tangible things that content marketing could be. There’s a lot of emphasis on things like blogs, email newsletters, and whitepapers. While these are all excellent
Reddit for SEO in 2019: A Resource and Community Builder
When you first join Reddit, you’re welcomed by this message: “How It All Works Users post to communities, also known as subreddits. Other users vote and comment on those posts. Based on those votes, the
How To Set Up Facebook Instant Articles For A WordPress Website
Facebook introduced Facebook Instant Articles in 2014 to a limited number of publishers. The goal was to speed up article loading times within Facebook by up to 10x typical page speeds. Initially only for select
YouTube Optimization for your SEO Campaign
You’ve probably heard it before: YouTube is the #2 search engine behind Google. On top of that, YouTube videos appear in Google’s search results. So if you’re not utilizing videos in your SEO strategy, you
Google Ads (AdWords) Express vs. Expert Mode
Google Ads is a great way to quickly generate visibility. Maybe your business needed ads online to increase exposure on phrases you’re not ranking well for, or to be more present where your competitors are.
What is a Facebook Relevance Score and Why is it so Important?
Facebook ads are some of the most affordable and effective forms of advertising on the internet. And if you’ve done any amount of advertising on Facebook then you may have seen a particular metric that
Benefits of a WordPress Website: Why It’s Our Preferred CMS
What is WordPress? It started as a free blogging software but has since evolved to be a full content management system to build your website complete with widgets, plugins and customizable themes. A WordPress website
Log Files: How You Can Use Them For SEO
After some time in the SEO industry, basic best practices become habits, and you’ll need to dig deeper to give more value to clients. Of course, it’s always good to keep up with and refine
A Simple Guide to Creating + Using UTM Parameters
Data. It seems to be running the world today. It’s processed quickly, and it can be leveraged in decision making. From a digital perspective, the place most of us go to is Google Analytics. A
5 Features Your Google Business Listing MUST Utilize
Your Google Business Listing is a key tool in the Local SEO world. You’ve no doubt seen these before if you’ve done any amount of Googling of local businesses. On desktop you will find them
Understanding Internal Linking Structure
Recently I noticed that internal link structure and flow was being revisited by some of the SEO’s I admire. Of course, we’re aware of general best practices for linking, but search optimization best practices are
An Actionable Framework for Evaluating Competitors
Components of the Evaluation: Website Quality Search Presence Social Media Presence Each of these components can (and will) be broken into more specific pieces. For now, know that we’ll evaluate based on the above. Website
