At webFEAT Complete we write a lot about search engine optimization (SEO) on our blog. There is a lot of great information available that you can use to help you better understand all of the elements of search engine optimization. But, one thing that we haven’t done yet is to explain what SEO is to someone that may not even know what the acronym SEO stands for. For those that may be first hearing the term SEO, or for those that have heard of SEO but don’t really fully understand it, this post is for you. So, without further adieu – What is SEO?
Okay So What is SEO?
If you’re a business owner a website is most likely the keystone of your marketing and sales efforts. After all, your potential customers and clients usually visit your website specifically for its content such as information about your products and services. Perhaps they’ll even make a purchase from your website. Search Engine Optimization, or SEO, is a process of getting potential customers to your website rather than them going to a competitors website. How you ask? By using Google.
Google’s Primary Purpose
Google may seem like a handy tool for a user to locate information on the Web, but its primary purpose is actually to sell targeted advertising to those users. After all, that’s how Google makes its money. So, in order for Google to be able to target users with ads that are customized to each users interests, Google needs two things.
First, Google needs to retrieve and then serve the “searcher” the absolute best and most relevant content available across the internet. Google’s entire search engine algorithm (a fancy word for programming math) is devoted solely to identifying quality content and then matching that content to the search terms you used to find things on the internet.
Second, in order for them to make money, Google needs to reverse match the search terms you used to paid and unpaid advertising so that you are also shown relevant ads that relate to your search history. Those are the ads that you will see across Google, both at the top and bottom of the search results as well as in Google Maps.
How Does This Help You?
You still may be asking the question “what is SEO”? Well, now that you understand the game, we can talk about how to play it. So you have your website and you want said website to be on top of rankings in Google searches so that you can get a lot of visitors – which is commonly referred to as “web traffic.” Now this is where things might start to sound complicated, but follow along because the basics are actually simple and easy to understand.
Content is King
The age old marketing axiom that states “Content is King” has never been more accurate than it is today in the “Information Age”. Your potential customers are looking for specific and informative content which is why Google has, and continues to devote massive amounts of time and effort into identifying this great content and then matching it to searches. So this means you need to have real, valuable and quality information on your website that will interest these potential customers. The old way of having a bulleted list of services and “been-there-done-that” brochure style marketing copy won’t cut it anymore.
In turn, this means quality content is the first and most important aspect of search engine optimization. Without it, nothing else you do really matters. All of the SEO tricks in the book won’t fool Google’s search engine into ranking your site at the top of searches.
After you have implemented all of that quality content on to your website, there are two main objectives to achieving superior SEO: keyword use and proper website coding. Keywords, to put it simply, are words or catch phrases that define the services and/or products you offer, and are also the words most likely used by people when they are searching for those services and/or products. The placement, use, and density of keywords on your website is especially crucial. Having too few keywords or using the wrong keywords can cause your site to not rank as well in search engines. On the other hand, having too many keywords that are placed incorrectly can actually penalize your rankings which can cause you to not show up at all in searches. These details can be hard to achieve for a beginner which is why the webFEAT Complete Search Engine Optimization team has worked tirelessly to fine-tune a strategy to get you ranked. Our expertise in keyword use and placement ensures your website achieve maximum search results.
The Complicated Side of SEO
OK, we’ve gone over the simple side of SEO. If you understand that aspect of the “What is SEO” question you can start to learn the complicated parts. There are in fact a long list of ways in which a properly coded and developed website will rank much higher in search engine results than a simple straight HTML one will. There is a complex set of coding guidelines involved with the coding of your website. We recommend sitting down and talking to an expert to further explain the complexities of SEO with webFEAT Complete’s SEO team. All of these items and more will be analyzed and monitored for you. We can even help you evaluate your search results and fine-tune your SEO each and every month with detailed reports about how your site is doing. Lucky for you, you don’t even have to fully understand what we are doing on your site because you can trust our experience will be working for you. We make the process push-button and painless for our clients.
We get asked all the time “What is SEO”, “Why do I need it”, “Does it really work”? The answer to the last one is a resounding YES! SEO is and will continue to be a ROI monster for your business. Google is dedicated to tuning their search engine so people are able to find exactly what they are looking for. This means you should be doing everything possible to make it easier for your potential customers to find your business instead of your competitors. And one of these ways is by incorporating SEO into your existing marketing efforts.
Also published on Medium.