Developing estimate forms is essentially putting together numerous bits of “if/then” code, and syncing it up with how your business prices. This is a good way to be more accessible to prospects and drive more inquiries. It can be helpful with Conversion Rate Optimization (CRO).
You’ll frequently see this on HVAC-related websites, roofing, etc. You might be able to enter square footage, select materials or components, and ultimately it will generate an estimate. With that estimate, prospects can usually accept it and schedule an appointment or leave and reject it.