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Set Your Company LinkedIn Page Up for Success in Only 30 Minutes

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LinkedIn is unparalleled in its ability to connect professionals across a vast array of industries and fields, but for many small business owners LinkedIn too often represents a missed opportunity rather than an outlet for success. This is because running a small business often means that your time is at a premium, and getting familiar with the site often drops to the bottom of the to-do list. Most business honors spend significantly more time working IN the business as opposed to ON the business. That’s why we’ve put together this list of five simple steps. Each one is a bite-sized

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Amazon SEO: How to Optimize Products for Higher Rankings

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“Do you do SEO for Amazon?” “Do you have any experience marketing on Amazon?” These questions are coming up more often from some of our clients, and I’m sure from some of yours as well. People order from Amazon all the time. Myself included. If you’re selling a product, you have to consider that it may be sold on Amazon. If it is, Prime 2-day shipping and Amazon’s ability to rank in the search results immediately poses a threat to sales if you’re not selling on Amazon. Put your products on Amazon, and all of the sudden you’re in the

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Content Specialist

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“Awesome corporate culture and benefits!!” We are seeking a Writer With Social Media & Blogging Experience to join our team! You will be responsible for assisting the SEO department with written content for blogs and social media posts for all of our wonderful clients. Responsibilities: Conduct research of the client's market and gain full understanding of their industry. Create monthly posting schedules for multiple clients Develop and

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The Best Times to Post on Social Media in 2019

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Knowing the perfect times to post on social media is a crucial step in the social media marketing process. Let's say you've worked really hard crafting this beautiful post, whether it be a photo, video, or other form of content. And now you are ready to send it out to the world to see only to be hit with a big fat zero in the post engagement field. You may start to think that the post wasn't that good after all when in reality the culprit of your low engagement may actually be the day and time you posted your content.

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An Actionable Framework for Evaluating Competitors

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Components of the Evaluation: Website Quality Search Presence Social Media Presence Each of these components can (and will) be broken into more specific pieces. For now, know that we’ll evaluate based on the above. Website Quality Website quality is the most important measure of how successful an internet-focused business will be. Websites directly affect both conversions and search presence. Unfortunately, website quality is also the most difficult component to measure. To do so, we will need to turn to something called a heuristic evaluation, which is a fancy term for a UX test. This test cannot be performed automatically and

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A Beginner’s Guide to Social Media Hashtags

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If you’ve used social media in any capacity you’ve probably come across the good ol’ “#” sign. That is a “hashtag” and believe it or not it holds some very powerful and unique super powers. This simple sign when used correctly can greatly benefit your business or brand when it come to digital marketing. So how can this one simple sign help your business improve? Let’s find out. What the heck is a hashtag (#) anyway? A hashtag, when boiled down to the basics, is the # sign (also referred to as a pound sign) that is used in front

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What is the Best Social Network for Your Industry?

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We recently wrote a blog post that covered how you can manage your business social media accounts efficiently. In it we cover why your business should be using social media, what it takes to manage those accounts, and some tools that would help you in your efforts. We also very briefly touched on the best social networks for your business but never dove into which specific industry’s should be using which social networks. That’s what we want to cover in this post. Do ALL industries need to be on ALL social platforms? No, not at all. Are some industries fit

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How to Manage Your Business Social Media Accounts Efficiently

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Facebook influenced 52% of all online and retail purchases in 2015 according to a study of 1,000 adults across 17 countries. Of those who were studied, 46% of consumers also reported being influenced by Pinterest, 43% reported Instagram, and 36% reported Twitter. With , and with the number of users expected to reach 2.95 billion by 2020, there are a lot of customers for your brand to influence. While the ability to reach customers has always been part of the appeal of social media for businesses, it has become clear over recent years from studies such as these that social

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Essential Social Media Tools: Hootsuite

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Social media, if you haven’t already noticed, is a monster in our new connected online world. According to Statista, in 2016 approximately 78% of U.S. citizens had at least one social media profile. And this number is continuing to rise. As a business owner it is probably obvious at this point that your company needs to have a social media presence or you could be missing out on these potential consumers. The problem, however, is with all of the social media platforms out there how can you successfully manage all of them without taking up your entire day? That's where

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