Digital Marketing Strategies and Insights
Explore the latest digital marketing, website design, and hosting strategies here on our blog. Our daily involvement in the digital marketing world, turned into informative insights in our blog.
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5 Quick Website Improvements You Can Make Before the New Year
As the year wraps up, most business owners want to tighten things up, fix what’s been lagging, and step into January with a website they feel confident about. The good news? You don’t need a full redesign to create meaningful improvements. Here are five quick website upgrades you can make
End of 2025 Letter from COO Ray Cheselka
First and foremost, a huge thank you to our wonderful clients. We love working with you and appreciate your continued trust and support. Let’s keep growing! Another year is coming to an end, and what a year it was for Digital Marketing. One of the wildest I’ve seen in my
How Small Businesses Can Compete Online This Holiday Season
If you’re a small business owner heading into the holiday season, you already know what’s coming: long days, endless to-do lists, and the pressure to “keep up” online while also keeping your business running in real life. And honestly? Competing with big brands during this time can feel impossible. They’ve
WordPress Admin Email Change Not Working-Troubleshooting
When you update your WordPress administrative email address, the platform is supposed to send a verification email to the new email address before applying the change. Unfortunately, this email often never arrives. This leaves many users stuck with an outdated admin email and no clear way forward. Let’s break down
Why Site Speed & Security Matter More During the Holidays
The holidays are officially here: traffic is up, sales are booming, and everyone is online. But here’s the thing – if your website isn’t ready for the rush, you could be losing customers without even realizing it. We see it every year. Businesses push out new ads, send holiday emails,
Sept ’25 Google Search Console Impression Drop + Avg Position Increase
Google pushed an update that removed the num=100 parameter, which simply means-Google cleaned up some of their data. There now is less faulty bot data in the search results, Basically bots that track rankings, scrape and crawl websites no longer will contribute significantly to data. This is a great improvement
Reddit for SEO: A Resource and Community Builder
*2025 Update* Originally, we wrote this post back at the end of 2018. Since then, Reddit’s presence in the search results has grown substantially. We’ve seen Google Monetize search results, making ads somewhat necessary in certain industries. On the organic side, it’s still important to have a well-optimized website and
Zero Click Marketing-What Is It + How to Capitalize
Things are changing in the search results. In many industries, appearing at the top organically isn’t enough. Those results are often pushed down on the search engine results page (SERP). For key search results to your business: Are you appearing in AI overviews? Are you present in listing sites appearing
From Strategy to Content: How to Leverage AI to Grow Your Business Faster
For business owners and marketing managers, time is always in short supply – and staying ahead of digital trends takes more than just hustle. That’s where artificial intelligence (AI) comes in. No longer a buzzword or future-facing concept, AI has become an essential part of the modern marketing toolkit. Here’s
What is “Quishing”, And How Can You Protect Yourself From Malicious QR Codes?
QR codes, or Quick Response Codes, were invented all the way back in 1994, not by some marketing department, but rather by a company called Denso Wave which is a subsidiary of Toyota. The codes were initially used to track automotive parts during manufacturing which were more efficient than traditional
The Best Times to Post on Social Media in 2025 (Cheat Sheet Included)
Understanding the optimal times to post on social media is a crucial aspect of any successful social media marketing strategy. After investing time and effort into creating a post, it can be discouraging to see little to no engagement. However, it’s important to recognize that the day and time you
Instagram Algorithm Updates (Updated May 2025)
As digital marketers, part of our job is to understand the how’s and why’s behind all of the digital marketing strategies and opportunities available to us. We constantly seek to learn how various platforms work so that we can optimize our approach to best achieve success through these channels. One