The Best Times to Post to Social Media | webFEAT Complete Blog

The Best Times to Post on Social Media in 2019

best times to post to social media
Jan 04

The Best Times to Post on Social Media in 2019

Reading Time: 3 minutes

Knowing the perfect times to post on social media is a crucial step in the social media marketing process. Let’s say you’ve worked really hard crafting this beautiful post, whether it be a photo, video, or other form of content. And now you are ready to send it out to the world to see only to be hit with a big fat zero in the post engagement field. You may start to think that the post wasn’t that good after all when in reality the culprit of your low engagement may actually be the day and time you posted your content.

So, when are you supposed to post then? Well, it’s not exactly that easy. You see, every social media network has different days and different times that are best. So, using a combination of data taken from QuickSprout, Buffer, TrackMaven, Fast Company, and KISSmetrics we’ve developed an easy to follow schedule on what times and days you should focus on. Below is a combination of that data taken for each social network.

The best times to post on social media in 2019 infographic

Best Time to Post on Facebook

Overall the best times to post on Facebook are Wednesday and Thursday between 12-2 pm.

The reason behind why these days and times are best can be tracked explained easily. Wednesday and Thursday are mid to late in the week when people are starting to see the weekend ahead of them. It’s also around the time of most lunch breaks allowing for added free time during the day. Conversely, Saturday and Sunday are not good days for Facebook because people are out and about and aren’t engaging as much with  your page.

Safest times to post to Facebook: Weekdays between 11 am – 2 pm.

Best Time to Post on Instagram

Overall, the best times to post on Instagram are Wednesday – Friday 5 – 11 am, and 3 – 5 pm.

Studies have found that five in the morning is a great time to have a post sent out because it is just before when a lot of people are waking up and roll over to check their phones. 11:00 am is another good time because it is just before a lot of lunch breaks. And 3 – 5 pm is a great time because it’s towards the end of the work day when a lot of people are starting to slack off a little bit.

Safest times to post to Instagram: Weekdays between 9 am – 7 pm.

Best Time to Post on Twitter

Overall, the best times to post on Twitter are Friday mornings.

The thought process behind why this is the best time is because of Twitter’s news focused timeline the news has had the full week to build up and thus culminates on Friday’s when people are checking in to see what is going on. This is also why some of the higher engagement rates can be seen trickling into Saturday mornings. Friday is also a day when a lot of information comes out regarding the weekend’s sports events so it could be a great idea to piggyback off of those local or national events if you’re a local business.

Safest times to post to Twitter: Any day between 9 am – 12 pm.

Best Time to Post on LinkedIn

Overall, the best times to post on LinkedIn is Wednesday from 2 – 4 pm.

LinkedIn is a network full of professionals thus it makes sense that a weekday receives the most engagement on the platform. Unfortunately LinkedIn’s data varies greatly and it’s hard to pin down the EXACT best time but for the most part it is that midweek, mid-day time slot.

Safest times to post to LinkedIn: Tuesday – Thursday 12 – 2 pm.

Conclusion

Using this cheat sheet should help your social media posts perform better and receive more engagement from your audience and even potentially help you reach new audiences. While these are statistically the times and days that receive the highest engagements it’s still important to do your own testing to see what works best for you. Use these times as a starting point and then do some testing slowly to see if you get better results at slightly different times. At webFEAT Complete we’ve found this data collected to be very beneficial and we try to stick to these times as best we can because it gives us the best results. Now that you know when to post on your channels it’s time to go send that beautiful post and start seeing all the engagement that it deserves!

About The Author

Justin is the Social Media Manager at webFEAT Complete. As the resident social media expert he is responsible for planning and executing effective social media strategies for clients that drive traffic and increase social SEO. When he's not reading up on the latest social media trends he is on a constant journey to find the best burger in Cincinnati (a never ending quest).

2 Comments

  1. Doofus
    March 15, 2019 at 2:48 pm · Reply

    Best time to post in FB Wed and Thur between 12-2pm…

    What time zone?
    To what purpose – views, or engagement?
    Does this apply equally to fans of Hardcore music as it does to fans of country music?

    What kind of post? Image, text, video? If I post video will it be watched, or is it better to post after work hours for my target audience so they can turn up the volume and watch?

    Does this apply to people posting on their “brand” page, or on their personal timeline?
    How does posting at this time impact edgerank to get my post seen by more people?

    • Justin Marshall
      March 18, 2019 at 12:50 pm · Reply

      Thanks for your comment. I’ll try and answer all of your questions as best I can!

      While this particular post is meant to be a generalized exploration in the best times to post on social media, for the most part these would be Eastern Standard Time slots and applies to every type of content that is posted (ie photos, videos, etc.) as well as all types of metrics (views, engagement, clicks, etc.) and specific music genres. These times came from research across a variety of industries so it’s a cross section of all Facebook users.

      The video question in general is a great question. It’s still ideal for the video to be posted within the given window but one thing I always recommend to people is to make sure either your video has text within the video or you add closed captioning to each video which Facebook has tools to do. 85% of people watch videos on Facebook with no sound at all regardless of time of the day.

      These times are for business and brand pages. Facebook implements separate algorithms for personal Facebook pages.

      As for EdgeRank – that system is actually no longer used at Facebook. They now implement a separate, machine learning algorithm which takes into account over 100,000 different factors to rank your posts. One thing I can say for certain though is that if you stick to this posting schedule and do it consistently, Facebook will reward you by placing your posts higher, more often.

      Thanks again for your comment, you’ve given me some solid ideas on what to write about next as I am sure people are wondering some of the same things you are! Hope you visit again to see those in the near future.

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