As digital marketers we all have resources that we turn to to help us do our jobs better. One of those resources are other digital marketers and influencers we can follow along with and see what their thoughts are on specific areas in the digital marketing world. Part of being a thought leader in your industry is being ahead of the game and on the cutting edge of whatever industry it is you work in. Digital marketing is no different. That’s why we’ve compiled a list of the top digital marketers to watch in 2018. From link specialist to content specialist and social media gurus and Google insiders we’re covering a wide range of specialties. Some of these people you already know and love in 2017 and their wisdom will only continue to rise in 2018. Some, maybe you’ve never heard of and should probably start watching in the coming years. All of them though are useful resources to add to your bag of knowledge to help you continue to succeed in the digital world.
Danny Sullivan – Follow on Twitter
If you have any interest in SEO then you most likely know who Danny Sullivan is. He has been a digital marketing influencer for a long time. As co-founder of Search Engine Land he was considered by many as THEE authority figure in the SEO world. However, he decided to retire in June. So why is he on this list? Well, he recently joined Google (Yeah – that Google. You know the one with the search engine and stuff). His role will be that of a public liaison with his main goal being to “increase the connection between those at Google and those in the public who rely on Google for answers”. So it’s pretty safe to say you’re going to want to pay attention to a person who is INSIDE of Google and is offering up helpful information.
Kim Garst – Follow on Twitter
Kim is the Founder and CEO of Boom! Social, a personal branding and social media firm. She describes herself as a “social selling strategist” and was named as one of the Top 10 Social Media Power Influencers by Forbes so you can trust that she knows her stuff. She’s also worked with brands like Microsoft, IBM and Mastercard with their social media strategies. She has an extremely useful Facebook Live show that airs every week with topics ranging from “Apps for Creating Animated Images For Social Media” to “One Thing Every Marketer Should Be Doing on Facebook”.
Michael King – Follow on Twitter
Founder and Managing Director of iPullRank, an agency specializing in performance marketing. He’s also a former hip-hop artist so you can bet he can drop a beat about “SEO”. As a contributor to Moz he has turned himself into a hot commodity as a speaker at conferences around the world. Michael has a new and fresh take on SEO and came up with the idea for Keyword-Level Demographics way back in 2011.
Cyrus Shepard – Follow on Twitter
Former Head of SEO and Content at Moz and now Founder of Fazillion Media. As Cyrus himself will tell you his practices “leverage the most up-to-date knowledge on search engine optimization best practices.” He’s extremely active on Twitter and you will find handy knowledge bombs every single day coming from his account that you can actively put to use to help with SEO.
Guy Kawasaki – Follow on Twitter
Guy is a content marketing wizard. He worked at Apple for a while and was originally responsible for marketing the Mac computer line in 1984. We know how well that turned out. He’s also chief evangelist at Canva, a free graphic design tool we obviously love. He’s written 12 books including “The Art of Social Media” which has turned into a bible of sorts for social media managers around the world. He has over 1.5 million Twitter followers which kind of speaks for itself. Follow for digital marketing and social media wisdom.
Vanessa Fox – Follow on Twitter
Vanessa is CEO of Keylime Toolbox, a software that provides SEO metrics and analytics. She has been instrumental at Google, Yahoo, and Bing sitemaps.org alliance. She was also a key creator of Webmaster Central during her time at Google. She developed version one of the webmaster help center as well as ran the webmaster blog, forum, and feature development within the webmaster realm. If there’s a webmaster question you need an answer to it’s safe to say Vanessa knows it.
Kane Jamison – Follow on Twitter
Kane is the Founder and Managing Director of Content Harmony, a content marketing agency in Seattle. He is a firm believer that the best results come from marketing and outreach of interesting and relevant content. Focusing on better content and a large focus on strategies that are data based his team at Content Harmony work to create long term assets that help position their clients as industry leaders.
Joshua Hardwick – Follow on Twitter
Coming in at only 25 years old Joshua is the young buck of the list but that doesn’t mean he doesn’t know his stuff. He’s been at it for over 7 years and he currently works as a freelance SEO consultant. He runs a blog called theseoproject.org which is 100% focused on SEO (ie no crossover into other marketing areas like email, PPC, copywriting). He’s also a frequent contributor to ahrefs.com and writes about a bevy of topics related to SEO.
Brian Dean – Follow on Twitter
Brian is an SEO expert and the Founder of Backlinko.com, a blog that talks about SEO tips and strategies. He prides himself on publishing “insanely practical strategies” that other marketers are able to use to grow their online business. As you can probably tell by the name of the website Brian’s main focus is on link building, an extremely important aspect of SEO.
Michelle Selnick – Follow on Twitter
Michelle is the Founder & CEO of webFEAT Complete (that’s us 😉 ) The only full service digital agency in Cincinnati and now Cleveland. She’s also an adjunct professor at the University of Cincinnati Lindner College of Business. Since 1998 Michelle has been a market thought leader providing services to over 1,000 clients both domestically and internationally. Her foresight in the late 90’s to get out of print marketing and into digital is the kind of forward thinking that helps her SEO clients continue to succeed online to this day. You can read our interview with Michelle about the changing landscape of Marketing and SEO.
We realize that no list will be perfect or comprehensive. So tell us in the comments – who are some digital marketers you would add to this list to watch in 2018?
Also published on Medium.