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Social media has revolutionized the way that businesses market and promote themselves today. With billions of active users, this tool provides an incredible opportunity to reach new customers, engage with your target audience, and build a strong brand identity. Here’s the catch – building a brand on social media requires
Business to Business (B2B) advertising can be tricky. Even more so online. There are countless channels touting they can get your business in front of thousands of eyeballs — and that may be true. But, are the people seeing your ads even a relevant audience to your ideal customer? Who’s
Would you go to a restaurant, or use a contractor that has 2 out of 5 stars on multiple review platforms? I sure wouldn’t! Reviews are important. They can make a bad impression, or steer someone away from a business completely. Emailing links and explaining how to leave a review
The holidays are fast approaching- and I mean like CRAZY fast. 2021 has flown by and the holiday season will be just the same, so it’s important to get a jump start on your holiday marketing ASAP. In a world that has dramatically shifted focus to online platforms over the
It seems like almost daily the world becomes more and more reliant on the internet. For as many problems that we can solve through the internet, just as many can pop up as well. Especially now, during a pandemic, companies and brands are accelerating their efforts to move as much
The recommendations in this post are geared towards local businesses that, outside of the coronavirus situation, would normally have people coming into their location. For example: restaurants, retail, etc. It’s important in this time to help prospective customers understand if you can do business with them, or if they can
Introducing: “Social Media Ads By Industry” — A blog series dedicated to covering how social media ads can benefit your company on an industry by industry basis. Up first: The Restaurant, Hospitality, Food & Beverage Industry. Not in the restaurant, hospitality or food & beverage industry? Scroll down to suggest an
Repurpose old content. Don’t let it waste away. That was a maxim first published here, in this very blog, all the way back in 2015. Today, as the changing leaves on the trees around our Cincinnati office signal the coming of Autumn, 2019, it’s still true. Here at wFC, we’re
“Do you do SEO for Amazon?” “Do you have any experience marketing on Amazon?” These questions are coming up more often from some of our clients, and I’m sure from some of yours as well. People order from Amazon all the time. Myself included. If you’re selling a product, you
Components of the Evaluation: Website Quality Search Presence Social Media Presence Each of these components can (and will) be broken into more specific pieces. For now, know that we’ll evaluate based on the above. Website Quality Website quality is the most important measure of how successful an internet-focused business will
