As a complete web service company, your website comes down to the basics. The fundamental focus of a website should be to make sure that it is designed well for your prospective customers and other site visitors. As we move through 2019, webFEAT Complete continues to adjust and evolve our designs to feature the latest styles and tastes. The following are some of the top web design trends we think you’ll be seeing this year. Also, we include some recommendations on how to implement these into your site(s).
1: Mobile-First Website Optimization
Mobile optimization is not a new trend. More people have access to a smartphone with internet capabilities than ever before. As a result, the number of visitors to your website from mobile devices will continue to increase significantly throughout 2019. In fact, the majority of visitors to your site will likely be mobile users in the near future.
To address this need, more companies are implementing a mobile-first approach to their web design and optimization. This is especially true after Google announced they are starting to index mobile versions of websites first. Many websites do not adapt well to mobile devices, frustrating users who then leave the and find a competitor site that is optimized. Google tracks how long users spend on your page and if they leave quickly, your rankings in the search results could drop.
It comes down to fast and fully optimized for mobile devices, as well as traditional screens. Luckily, with our designers at webFEAT, optimizing your site is just part of our DNA.
2: More White Space
White space refers to the portion of a web page that does not have any text or images. A long time ago, more words and images to fill a page was better. However, in recent years the benefits of leaving ample white space has improved the user experience.
White space does not need to be white – it just needs to be empty. White space creates a clean, simple look that allows for easier reading and navigation. This tactic enables companies to direct user focus on the most critical aspects of a page. White space needs to be used in a balanced manner and can add an updated, fresh look to your company site.
3: Storytelling Through Websites
We all have a book that we love, a book we tell others to read. In the same breath of books, we have movies or shows we tend to watch on repeat or binge on. Why is that? That is because they all have a great story behind them and storytelling has always influenced technology.
Companies will begin to use narrative elements to engage and connect with the audience, compelling more people to purchase products and services. They will likely use animation, compelling diagrams, and second-person voice to tell stories through their websites or even the use of how your particular product or service is changing the way of your industry. Content Improvement and Creation can also have a big impact on your presence in the search results.
Tell your story, not the story of others.
4: Colors need to match
Color is one of the most potent tools in web design. Eye-catching colors are becoming the norm across company sites for many reasons:
- Bright colors can improve readability and make the site easier to understand
- Attractive color schemes make websites more visually appealing and make users more likely to peruse the site for longer
- The longer a consumer stays on your site, the more likely they are to purchase something
But the core of when it comes down to color is to make sure that the branding on your website is to make sure that your color scheme matches your overall branding and message. In keeping the colors matching, you still need to make sure your text is easy to read. Choose bolder fonts in a darker color to contrast against your site background.
5: Fewer Loading Spinners
No one likes loading spinners. In fact, we often call these images “wheels of death” and they add to the frustration of the user experience. More companies will retire the loading spinner in favor of a more progressive loading screen. Besides, companies will continue to use cached data to decrease loading time and boost their page ranking in Google search results.
6: Integrated, But Not Invasive, Video
First of all, this topic could be a double edge sword. Video is great, but video can also slow your site page load speed down. One of the ways we suggest accomplishing a successful video on your website is to start a YouTube channel and upload your videos to that. Our designers can work with those and embed them in your site, and make some tweaks to ensure it’s not bogging this page load time down.
Videos help retain visitors on your site and induces them to purchase your product, depending on your message.
7: Large, Bold Titles And Headers
People spend less time on websites than ever before. As a result, a web page will need to implement features to get its message across as quickly as possible. A large, bold title and eye-catching headers help break up the copy and allow for fast audience engagement.
Companies are adding large, catchy text to the top of their web pages to get their message and purpose across quickly. When they publish posts and pages, they use bold, informative headlines so that customers can skim a page and retain information without having to read the body copy – kind of like this article.
8: Detailed, Artistic Footers
Do you know what a footer is? If not, to keep it simple, it is the area at the bottom of a website that would add additional navigation to the site or other elements. Usually, this is the “boring” and not detailed information that the user could not find elsewhere. For example, privacy policies, additional navigation, contact information are the common links that you would find in a footer.
More companies are getting creative with their footers, adding illustrations and even more detailed information for consumers to explore. Now, footers include additional resources vital to the home page and are integrated into the site’s overall design. This practice allows for more creativity, attractive graphics and information configuration options, and a seamless design.
Interested in utilizing these features with a new, or redesigned website?
If you would like more detailed information on these trends and how you can incorporate them into your website(s), then reach out to us today at (513) 272-3432 or through our simple form to get your questions answered. We’d love to meet with you, and have our designers and production team guide you through the process.